All About the Authors

Helping edit, publish, and market your book.

Tag: self-publishing

Transforming Your Thoughts Into a Published Work

By Dr. Patricia Fitzhugh

When my ex-husband initially uttered the words “the move” on our 19th wedding anniversary, I had no idea that the events in the days following would become a published memoir of my middle-aged marital experience. These are just a few notes about my first publishing experience.

What prompted me to start writing?

I started writing this book, The Move, Memoirs of a Mid-Life Marital Crisis, five years ago but I didn’t start off with the intention of publishing a book. I was journaling about my feelings of anger, sadness, depression and the swift changes that were occurring in my life at the time. I decided to capture my raw emotions and feelings on a daily basis. Most of my inspiration to write came from reading about other people who had similar experiences, their stories were the ones that helped me want to share mine and help someone else just as others had helped me.

What were some of the steps I took to transform my notes into a book?

  1. I kept journaling until I ran out of words. This process is sometimes referred to as emptying out. Once my mind and heart were empty, I knew that this particular book was finished.
  2.  It took over two years to complete the editing process. Some of the editing was grammatical while other edits were content related.  I sought guidance from other writers who encouraged me to consider the level and extent of the details from my personal journal that I wanted to include in the book. I had to ask myself questions like, “How much of my life did I want to expose to the world?” Some of the content in my journal was explicit and I had to consider how this information would affect my children in the present and future. I also had to be sure that the content in the book was intended to serve as a mechanism for helping others and not hurting the people who may have been portrayed negatively.
  3. I turned the manuscript over to the publisher once I completed my edits. My book was self-published, so most of the work done by the publishing company included editing, formatting, cover design, printing, filing paperwork for the copyright, obtaining the ISBN number, getting the book online with Amazon, designing marketing materials, and announcing the book release.

 How did I find a publisher?

Many years ago when I first starting hosting women’s conferences, one of the speakers we invited to participate in the conference had a publishing company. She had published books by some of the other speakers that attended the conference over the course of several years. She also facilitated workshops about transforming manuscripts into a book. While my schedule didn’t afford me the opportunity to attend these workshops, the publisher had videos and a publishing guide on her website about the process that included pricing and a choice of plans. I was able to read about the process and research the services she offered. I would recommend you ask questions of friends who have published one or more books about their experience — both pros and cons.

What happened once I released my book?

I released The Move in 2016 at my first Women’s Expo in Baltimore, Maryland. It was a great experience primarily because I came to the realization that I didn’t know anything about promoting and selling a book.

Here are some key questions to consider when you are ready to release your book:

  1. What set’s your book apart from others in the same genre?
  2. Why should someone buy your book?
  3. How are you going to engage a person in a conversation to peak interest about your book and close the sale?

Here I was at a huge expo with a box of books and no plan. I thought people would just want to buy my book because it was me, “Dr. Patty”. Well, that wasn’t the case. Let me share with you some of the things I learned during this very important experience.

  1.  If you are going to sell your book at an event you must know the demographic of those registered or attending the event. I thought my demographic was middle-aged women 35 to 55 years old. However, when I got to the event, I learned was that most of the women ages 45 to 55 were already past the stages within my book. My demographic was women ages 35 to 40.
  2. Don’t rush your release. When you rush to get your book released you may not maximize all of your marketing resources. A marketing plan is necessary so that you can be sure to position your product to get in front of the right people. You also want to consider a social media plan and a profit plan.

 Is there anything I would have done differently on the release of this project?

In the next phase of my book promotion, I have actually worked on developing a marketing plan, social media plan and determined how much revenue I want to generate from book sales for the existing year. These tools will help me to reposition my product, monetize my message and establish benchmarks.

I hope these tips help you with publishing your book!

 Dr. Patricia “Patty” Fitzhugh is a speaker, entrepreneur, author, leadership consultant, television and radio host, women’s advocate, and visionary. But first and foremost, she’s a humanitarian who is committed to helping others find hope and offering her voice for human rights. For nearly 25 years, Dr. Fitzhugh has used personal life experiences and overcome challenges to inspire many to do the same. She is CEO of It’s A New Day, LLC, an organization she founded in 2013 now based in Chapel Hill, North Carolina.  The company is the media and brand marketing organization for Dr. Patty CARES, Dr. Patty LIVE, and Dr. Patty SPEAKS and produces a weekly Internet television show and blog talk radio show, Managing Mid-Life and Morning Coffee with Dr. Patty. This is her first book.

Contact her at 443-924-MLRC or by email at info@drpattycares.com.

7 Essential Tech Tools That All Writers Need To Have

Laptop on deskIt’s now easier than ever for writers to take their work from an idea to a published manuscript. The advances in technology and rise of the Internet offer a platform for authors that’s creating a self-publishing revolution. Additionally, websites like www.AllAbouttheAuthors.com help guide you through the process.

There is also a vast array of wonderful apps and tech tools that support writers during all stages of their writing. These seven are essential for modern authors and will help you make your book into something that will take the world by storm.

Scrivener 

By far the most comprehensive tool on the market, Scrivener is a word processing app on steroids. It allows you to set up a personalized writing studio that includes a virtual cork board and summary tags. You can easily organize research, write documents, and edit them individually or as a group. 

The outliner tool allows you to create synopses and metadata for each piece of work so they can be easily navigated. This is perfect for those writing books because you can divide the manuscript into smaller sections while keeping a detailed overview of the whole project. It’s also great for freelancers who are working with multiple clients at once.

Wunderlist

Wunderlist is a fantastically useful online to-do list. Each point opens up an individual card where you can add additional comments, files, due dates and reminders. It also allows you to network with teams for collaborative projects and easily assign different tasks to members. 

Any author knows that the actual writing of your book is only a miniscule part of the process, so having a tool that can help you organize all of your marketing, liaising, planning and formatting as well is infinitely useful.

ExpressVPN

 For writers, your computer is the most precious piece of equipment you own. Due to this, keeping it safe and secure is an essential pursuit. One of the greatest dangers to a writer’s online security comes from the necessary evil of relying on public WiFi. Whether it’s having an intensive writing session in your local coffee shop or checking emails on the train, these notoriously insecure networks are hard to avoid.

Using a VPN such as ExpressVPN is a great way to secure yourself when out-and-about because it encrypts all of your data and allows you to browse without any risk. It also lets you bypass geo-blocking restrictions, which can be an added bonus when performing research.

 F.lux

 For authors, a large amount of the day is spent staring at a computer screen.  While this is when the magic happens, it also takes a nasty toll on your eyes. F.lux is a truly handy tool that, once installed, adjusts the tones and brightness of your screen based on time of day to help reduce the damaging affect.

It’s also great for those of us who find ourselves writing into the early hours of the morning. It does so by naturally dimming the lights. It encourages you to adhere to your circadian rhythms and sleep better. 

Hemingway

The Hemingway readability software is a wonderful tool that helps you clean up your manuscript after the first draft. Providing a user-friendly system that highlights words and phrases in different colors, you can get an objective view of how well your work reads.

Yellow highlights overly complex sentences. Red means it’s too long and meandering to understand. Other colors represent other areas of your writing that demand your attention. I’d never recommend you rely on this completely but it does provide a useful alternative perspective.

Cold Turkey

One of the greatest pitfalls for authors is distraction. We live in a world of constant connection to our friends, colleagues, and unlimited entertainment. This is why Cold Turkey is perhaps ones of the most useful tools in a writer’s arsenal.

Its bulletproof format allows you to schedule blocks on specific websites or even your work email. It is very difficult to stop, edit or uninstall the program once the timer has begun. This means you can easily get into an intensive writing session without anything drawing your attention away.

Writer’s App

 Creativity is something that can’t be scheduled; often you can find yourself in the most inconvenient situations when a moment of brilliance comes to you. Writer’s App is an easy-to-use planning software for novelists, which lets you jot down ideas for books in an organized and easily-navigable manner.

The user interface was presented as a work desk. Books are organized by title and, once opened, have sub-sections for plot, characters and others, or can be viewed by chapters. As simple as this app is, it truly is one of the most useful tools available for brainstorming ideas.

Do you know of any other tools that deserve a place on this list? Have you used any of the tools listed above and want to share your thoughts? Be sure to leave a comment below, as I’d love to hear your ideas!

About the Author: Caroline is an entertainment blogger for Culture Coverage. She’s written all throughout her life and is probably working on some project right now. She loves how technology has revolutionized the way we write!

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to allabouttheauthors@gmail.com with the subject line “Guest Post” or comment here.

 

The Good News About Audiobooks

One of my clients received what we thought was the golden ticket – an amazing agent agreed to represent his thriller. This agent is one of the top sellers in the business, and he immediately submitted my client’s book to the top editors at all the major publishing houses. Days later, the rejections poured in containing all completely different (and sometimes contradictory) reasons for passing on the book. After many almosts, there were just as quickly no more editors and houses to whom he could submit. The golden ticket was no more.

This is more common than you think. While many think that getting an agent assures a publishing deal, the most successful agents sell only twelve projects a year. That’s a pretty small number when you think about it.

But we could go on and on for years about the state of publishing and the subjectiveness of the business, as my writer/editor/agent friends and I often do. The topic of this piece, however, is not about the heartbreak of all that, but of next steps. My client is self-publishing, and we’re hoping that with a great product will come sales.

61VrXXqyR-L._AA160_What Jim learned in doing his research on the subject was the rise of audiobooks. It turns out that Andy Weir, self-publishing author of the widly successful book The Martian, was discovered thanks to his audio book. A small audio book publisher found Andy’s book online, and acquired the audio rights to his book and produced a great product.

Audiobooks is the fastest growing segment of the book publishing business. I recently have become a convert as well, discovering audible.com through a Groupon. Thanks to smartphones and digital audio files, the days of old books on tape and carrying around packs of cds are no longer necessary, although libraries and other places still offer them. I downloaded a Great Courses twenty-two hour class on Medieval History, and Mindy Kaling’s book Why Not Me? As a person who works all day and is a single parent, I don’t have a lot of time for books until bed, when I can manage about fifteen minutes before I fall into a coma. But with audiobooks, I can take the dog for a walk and listen to a book, make dinner while listening to a book, and do everything else that needs doing around the house and garden. There are free apps too through the library (OverDrive) and other servers including audiobooks.com

According to Marketwatch, some books are selling better in audio than in print, sometimes by as much as four times.
61QXHDkPucL._AA160_To me, the narrator is key. I am a huge Bill Bryson fan, however, as much as I love the man as writer, I found his actual voice, when reading his own audiobooks, grating (sorry Bill!). So when his latest book came out, The Road to Little Dribbling, I checked it out on audio to listen to a sample of the book, and I saw and heard that this book has a narrator named Nathan Osgood. His voice is delightful and he conveys the author’s irascible and grouchy nature charmingly– the perfect match to the author. Another great narrator is Caroline Lee, who reads Kate Morton’s The Lake House.
So now Jim is looking into not only self publishing his book with a print edition, but getting an audiobook as well. I connected him with my former neighbor, and former Charlotte news anchorman Alan Taylor, who now has with a booming business narrating audiobooks through ACX (Audiobook Creation Exchange). ACX in an online marketplace that connects authors, narrators, and producers. You can upload portions of your book and narrators can give you a sample. Publishers Weekly 51PAt8O-8CL._AA160_  has a very useful article on how to indie publish an audiobook, associated costs, and royalties.

Check it out, and let us know what you think about audiobooks.

 

 

 

Building your fan base means more readers!

writing-with-pen-3Where are you in your author journey? Did you know that marketing your book begins about the same time as writing your book or at least one year to six months before launch? Many authors are faced with this conundrum: if no one knows who you are, how will they buy your book? Traditional publishers also look to their authors to develop a following on their own. And, having an established following may be part of why an author is chosen for publication.

My name is Priscila Goudreau-Santos and I’m a Publicist and Marketing Specialist now living in Charlotte, NC.  I also specialize in book and author publicity. My background includes working as a journalist, public relations specialist and communications expert for a number of clients. I started my own business in 1996 and since then have been approached by many authors — both published and yet-to-be published writers who are asking for help in getting the word out about themselves and their books. How do you begin crafting your message and marketing strategy? It’s all about building your fan base…including social media networking, websites, blogs, and traditional press releases and media contacts.

First of all, how do you brand yourself? How do people find you or see you as different from others.  Set yourself apart from other authors by asking these questions:

  • How am I unique?
  • Why did I write my book?
  • Who is my market (including age group, gender and preferences)?

These are just some of the questions you should ask to find out who is your target and how do you reach them.

Next, formulate a marketing plan targeted to your audience. It sounds overwhelming task but it’s a lot easier to do it in steps. This centers around your Author Platform or (brand or position) where you chose your key message: religion, conservation, healthcare, intrigue, Sci-Fi, etc. What are you trying to say?

Then, make sure that you do what marketers of products do best by branding your image or message with colors or photos. If you use the same color, picture and message in all of your marketing and publicity, your fans will begin to recognize you. In the Carolinas, when you see a black panther with bright blue trim, do you think of the Carolina Panthers? And, the catch phrase says it all: Two States. One Team.

Next, choose the way that you’d like people to connect with you by choosing to create a website or blog. There are different websites that allow you to create your own website free of charge such as Wix.com or WordPress.com or you can hire a professional to help with the technical and creative aspects. You’ll want your vision to portray you and your book in a unique way that you like. If you like it, chances are your followers will like it, too.

Then, use this platform to launch social media that will further connect with your followers. It’s all about connections. Again, choose ones that you like and use and that your followers use. Using all the tools in the toolbox, start to think ahead to using traditional media like press releases, social media and other elements and how they all work together. For example, if you send out a press release announcing your book launch, make sure that you make this announcement on your social media as well. There’s so much competition for everyone’s attention that you have to repeat your message often and on as many channels as possible.

Be creative and have fun. Use videos to set your campaign apart that you can post on your website, in your blog or send via link to your fans. If pictures are part of your message, then set up a Pinterest site and ask your followers to join and pin pictures to your boards. Make your campaign as interactive as possible. There are so many creative ways to set yourself apart and get noticed.

Traditional v. Self-Publishing

Whether or not to self-publish is a big decision as you can’t undo it once it’s done. Yes, there are always stories about wildly successful books that started out as self-published but later were traditionally published, such as:

What Color is Your Parachute by Richard Nelson Bolles

The Christmas Box by Richard Paul Evans

The One-Minute Manager by Ken Blanchard and Spencer Johnson

The Joy of Cooking by Irma RombauerLife's Litt

Life’s Little Instruction Book by H. Jackson Brown

Juggling for the Complete Klutz by John Cassidy (actually this author then started a publishing company, Klutz Books)

Fifty Shades of Grey by E.L. James

The Shack by Wm. Paul Young

But what is rarely noted in these stories of amazing self-publishing success, is that the prize at the end of that road is: traditional publishing. Like Amanda Hocking has said, running a publishing business is not for the faint of heart or for those who want to focus on writing, even if it is financially successful. (She started publishing with St. Martin’s Press once her books became bestsellers.) There are both pluses and minuses to both routes that ought to be fully considered before making a decision. And the fact that traditional publishing is a slow process shouldn’t be the deciding factor (have some patience!) Many books were rejected a lot and went on to be huge hits, such as:

Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen was rejected 140 timesZen and

The Help by Kathryn Sockett, 60 times

Zen and the Art of Motorcycle Maintenance by Robert Persig, 121 times

Carrie by Stephen King, 30 times

The Eyre Affair by Jasper Fforde, 76 times

A Wrinkle in Time by Madeline L’Engle, 26 times

Gone With the Wind by Margaret Mitchell, 38 times

And to Think That I Saw It on Mulberry Street by Dr. Suess, 27 times

So you may have to have persistence and you will certainly need a thick skin in this business.

Where to Self-Publish

The hows of traditional publishing will be covered in a later podcast and video, but a few details about self-publishing for now. First of all, Amazon is not the only game in town. And you really need to think twice before going with Amazon as that will exclude nearly all other book outlets, even if you don’t do an exclusive deal with Amazon (independent bookstores and chains like B&N do not like to purchase from a competitor, which Amazon is, and frequently will refuse to carry books printed by them.) There are a lot of companies to look into with a lot of options, here is a sampling of some of the larger ones:

Many of these companies offer package deals that may include editing, copyediting, ISBN, cover design, and marketing.

Other Questions to Ask

And a few other decisions you will need to make:

  • Will you be publishing an ebook? A print book? Both? Will print books be printed in a large quantity (offset printing) or one at a time (print-on-demand)?
  • Doing your own marketing and publicity:
    • What are blogs that review self-published books? Should you pay for a book blog tour?
    • What traditional review companies accept self-published books for review? How much does it cost? How much advance time do they need before the publication date?
    • How can you target your audience?
    • What social media outlets work best for you and for your book? How can you raise your level of visibility?
    • Should you hire an independent publicist?

It may sounds like I think everyone ought to go with traditional publishing and that’s certainly not true. I self-published a book myself in fact! It’s called The Insider’s Guide to a Career in Book Publishing. And you can read a post on my personal blog about the cost of that process. I just think the majority of writers make this decision without all the facts in front of them, and it’s a decision that needs to be fully explored and thought over carefully.

What Type of Editing Do You Need?

You’ve written your last sentence and hit save (twice—just to be sure it worked). Time to celebrate! You’re finished, right? Well, no, you’re not. Now it’s time to dig in and get dirty. You still have niggling doubts that your main character isn’t likeable or that your explanation is clear as mud. Maybe you’ve gotten less than positive feedback from critique group members or early readers. And it could be that you still have no idea what a comma splice is, but you know you’re guilty of committing this grammar crime.

The problem is that you don’t know exactly what your problems are or how you can fix them. That’s when you know it’s time to hire an editor. Sometimes you don’t even realize that you need an editor, but you have a wise friend who’s told you that you do. You trust this friend. And that’s good because your friend is right. Having your book professionally edited is one of the best things you can do for your writing career. Without a solid manuscript, you’re dead in the water. A great query might prompt an agent to request your manuscript, but without solid writing, you won’t snag a contract. Same goes for self-publishing. You can’t compete in a saturated market without a well-written book. A professional editor can give you advice that propels you to the next level.

So you fire up Google, search for editing services, and just stare. Who knew there were so many different types of editing? What services do you need?

Let’s clear up some of this confusion. While there are many types of editing available, the basic services you may need are developmental editing, line editing and/or copyediting, and proofreading.

Whether you plan to self-publish or find a literary agent to represent you, a developmental edit is a good idea. Developmental editing, also called structural or substantive editing (those sneaky editors—calling the same service different names), addresses the big picture elements of your manuscript. In fiction, these are character analysis, point of view, setting, timeline, story arc, pacing, and tone. In nonfiction, editors look at organization, style, point of view, pacing, and comparative analysis. The editor will mark up your manuscript, pointing out the good and the bad, with lots of viable suggestions to improve your manuscript.

Line editing and copyediting are often confused and thought to be synonymous. These services do have a few differences though. A line edit is a more intense service, and the editor will provide a hands-on approach to make your sentences crisp, eliminate jargon, or make dialogue sound belietrack changesvable. Sometimes an editor will provide line editing during the developmental editing phase, and you’ll need a separate copyedit after revisions. But if you hire an editor for a line edit only, this service should include a copyedit. So what does a copyedit include? Copyediting addresses manuscript issues at the word level: grammar, spelling, punctuation, capitalization, treatment of numbers, consistency, and repetition. A copyeditor will point out a confusing sentence. A line editor will rewrite the sentence. You definitely need a copyedit (and possibly a line edit) if you plan to self-publish a quality book. However, if you hope to publish traditionally, you can hold off on this service.

If you’re still a little confused about whether you need a line edit or a copyedit and what that should include, you’re in good company. Editors don’t always agree on this either. That’s why it’s important to nail down exactly what your editor is going to do, regardless of what she calls it.

Proofreading is a final look at your manuscript before it is published. A proofreader will catch typos, inconsistencies, and issues with formatting, such as bad line breaks. You should not need a proofread until your book has been formatted and is ready to make its way into the world.

Now that you know what the basic editing services entail, you should be able to decide what service(s) you need. Figuring out the service you need is helpful when you begin the search for an editor because many editors specialize. If finding the perfect editor sounds daunting, there will soon be a video on this very topic, so stay tuned.