By Dr. Patricia Fitzhugh
When my ex-husband initially uttered the words “the move” on our 19th wedding anniversary, I had no idea that the events in the days following would become a published memoir of my middle-aged marital experience. These are just a few notes about my first publishing experience.
What prompted me to start writing?
I started writing this book, The Move, Memoirs of a Mid-Life Marital Crisis, five years ago but I didn’t start off with the intention of publishing a book. I was journaling about my feelings of anger, sadness, depression and the swift changes that were occurring in my life at the time. I decided to capture my raw emotions and feelings on a daily basis. Most of my inspiration to write came from reading about other people who had similar experiences, their stories were the ones that helped me want to share mine and help someone else just as others had helped me.
What were some of the steps I took to transform my notes into a book?
- I kept journaling until I ran out of words. This process is sometimes referred to as emptying out. Once my mind and heart were empty, I knew that this particular book was finished.
- It took over two years to complete the editing process. Some of the editing was grammatical while other edits were content related. I sought guidance from other writers who encouraged me to consider the level and extent of the details from my personal journal that I wanted to include in the book. I had to ask myself questions like, “How much of my life did I want to expose to the world?” Some of the content in my journal was explicit and I had to consider how this information would affect my children in the present and future. I also had to be sure that the content in the book was intended to serve as a mechanism for helping others and not hurting the people who may have been portrayed negatively.
- I turned the manuscript over to the publisher once I completed my edits. My book was self-published, so most of the work done by the publishing company included editing, formatting, cover design, printing, filing paperwork for the copyright, obtaining the ISBN number, getting the book online with Amazon, designing marketing materials, and announcing the book release.
How did I find a publisher?
Many years ago when I first starting hosting women’s conferences, one of the speakers we invited to participate in the conference had a publishing company. She had published books by some of the other speakers that attended the conference over the course of several years. She also facilitated workshops about transforming manuscripts into a book. While my schedule didn’t afford me the opportunity to attend these workshops, the publisher had videos and a publishing guide on her website about the process that included pricing and a choice of plans. I was able to read about the process and research the services she offered. I would recommend you ask questions of friends who have published one or more books about their experience — both pros and cons.
What happened once I released my book?
I released The Move in 2016 at my first Women’s Expo in Baltimore, Maryland. It was a great experience primarily because I came to the realization that I didn’t know anything about promoting and selling a book.
Here are some key questions to consider when you are ready to release your book:
- What set’s your book apart from others in the same genre?
- Why should someone buy your book?
- How are you going to engage a person in a conversation to peak interest about your book and close the sale?
Here I was at a huge expo with a box of books and no plan. I thought people would just want to buy my book because it was me, “Dr. Patty”. Well, that wasn’t the case. Let me share with you some of the things I learned during this very important experience.
- If you are going to sell your book at an event you must know the demographic of those registered or attending the event. I thought my demographic was middle-aged women 35 to 55 years old. However, when I got to the event, I learned was that most of the women ages 45 to 55 were already past the stages within my book. My demographic was women ages 35 to 40.
- Don’t rush your release. When you rush to get your book released you may not maximize all of your marketing resources. A marketing plan is necessary so that you can be sure to position your product to get in front of the right people. You also want to consider a social media plan and a profit plan.
Is there anything I would have done differently on the release of this project?
In the next phase of my book promotion, I have actually worked on developing a marketing plan, social media plan and determined how much revenue I want to generate from book sales for the existing year. These tools will help me to reposition my product, monetize my message and establish benchmarks.
I hope these tips help you with publishing your book!
Dr. Patricia “Patty” Fitzhugh is a speaker, entrepreneur, author, leadership consultant, television and radio host, women’s advocate, and visionary. But first and foremost, she’s a humanitarian who is committed to helping others find hope and offering her voice for human rights. For nearly 25 years, Dr. Fitzhugh has used personal life experiences and overcome challenges to inspire many to do the same. She is CEO of It’s A New Day, LLC, an organization she founded in 2013 now based in Chapel Hill, North Carolina. The company is the media and brand marketing organization for Dr. Patty CARES, Dr. Patty LIVE, and Dr. Patty SPEAKS and produces a weekly Internet television show and blog talk radio show, Managing Mid-Life and Morning Coffee with Dr. Patty. This is her first book.
Contact her at 443-924-MLRC or by email at email@example.com.