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A Story of Two Fires

    By  Jim Minick

             The novel Fire Is Your Water started out as nonfiction. Two fires struck my family in this one small area of Pennsylvania where I grew up, and though I tried, I couldn’t figure out how to make a larger book about these, especially because one fire occurred before I was born. So it took me five years of wandering in the wilderness of words to understand fiction would allow me to combine these stories if I could figure out how.

Part of that “how” came by collapsing four generations of people into two generations, and thirty years of stories condensed to three months. The larger part of the “how,” though, was discovering the connecting thread, which eventually became this: what happens to a faith healer when she loses her ability to heal? That became the driving question.

Ada Franklin, the main character in Fire Is Your Water, is based on my great-grandmother, Ida Franklin Minick, who was a faith healer or powwow doctor in the Pennsylvania Dutch tradition. She could remove warts, stop blood, and take out fire, like Ada in the novel. And like Ada, she entered a burning barn with a relative, who was severely burned in the process. Afterward, my great-grandmother was not the one who healed my grandmother’s hands—another person did. So that got me thinking about why and what happens if faith is lost. I’m pretty sure that did not happen with Ida, but it opened a door for me.

My first memory is sitting on my great-grandmother’s lap, but then Ida died when I was four. So I wish I had known her better, and in a way, this novel helped me imagine a little of her life, like what it was like to work on the Pennsylvania Turnpike in the 1950s, or to heal an epileptic, or even, to heal a bleeding cow by saying a chant through the phone. All of these are family stories I was able to weave into the novel to honor these people and this place.

I worked on this novel, off and on, for fifteen years. Attention got pulled to other projects, so in that time span, I wrote four other books, plus taught full-time. At some deeper level, I think I knew I wasn’t ready yet to write this book, so I had to learn my way in, through other genres, and then through extensive reading and studying of novels I admired, like Charles Frazier’s Cold Mountain, Tea Obreht’s The Tiger’s Wife, and Cormac McCarthy’s No Country for Old Men.

One of the great risks I took with this book is with the character of Cicero, a raven who learns to read and talk. Most of Fire Is Your Water is in third-person point-of-view, but Cicero’s chapters are in first-bird’s POV, and as, one reviewer commented on the bird’s swearing, he is “foul-beaked.” Cicero and the idea of a talking bird came much later, maybe two-thirds of the way into the writing. I was taking a fiction workshop with Darnell Arnoult (an excellent teacher and writer), and I knew the other main character, a man named Will Burk, loved birds, so I kept playing with that idea, trying to figure out how to develop that passion of his. Then I remembered reading an essay about a person growing up with a talking crow as a pet, and that, along with encouragement to just experiment, let me walk through that door of magic realism to find Cicero there waiting to chew my ear off, literally.

And yes, many birds, especially “smarter” species like ravens and crows, can learn words. I collected several stories from fellow birders about such. One ornithology professor told of a raven tamed in grad school. The bird loved to say, “Nevermore,” and he loved to drink whiskey. When he got too tipsy, he’d just repeat, “Never, never, never….”

When Cicero heard this, he wanted to file an animal abuse report until he realized that it all happened decades ago.

I’ll end with one of Cicero’s favorite quotes, from Eubie Blake: “Be grateful for luck. Pay the thunder no mind—listen to the birds. And don’t hate nobody.”

Jim Minick is the author of five books, including Fire Is Your Water, a debut novel released this spring. His memoir, The Blueberry Years, won of the Best Nonfiction Book of the Year from the Southern Independent Booksellers Association. His honors include the Jean Ritchie Fellowship in Appalachian Writing, and the Fred Chappell Fellowship at University of North Carolina-Greensboro. His work has appeared in many publications including Poets & Writers, Oxford American, Shenandoah, Orion, San Francisco Chronicle, Encyclopedia of Appalachia, Conversations with Wendell Berry, Appalachian Journal, and The Sun. Currently, he is Assistant Professor at Augusta University and Core Faculty in Converse College’s low-residency MFA program.

Jim and his new book will be featured at the Women’s National Book Association Charlotte’s 8th Annual “BIBLIOFEAST” Book & Author Dinner on Monday, Oct. 16. Tickets are available at http://wnba-charlotte.org/wnba/calendar/bibliofeast-tickets/ (credit card) or at Park Road Books, 4139 Park Road, 704-525-9239 (cash or check).

From the Cupboard by Susan Crawford

This guest post is written by Susan Crawford, author of The Pocket Wife and The Other Widow by Morrow-Harper Collins. She and nine critically acclaimed authors will be featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Mon., Oct. 17.

susan-crawford-9780062362889_1_a0496Readers occasionally ask me where I get the ideas for my books. “Well,” I say, “there was this article in the newspaper equating homicides with mental illness,” or, “There’s so much more to PTSD than soldiers coming back from war,” or, “I thought it would be challenging to write a sympathetic ‘other woman.’” And these are reasons for writing what I write. They are, at least, the origins, the seeds. What sprouts from them though, the stories, the characters that populate the living rooms, the subways, the streets, and ultimately the pages of my books, are not as easy to explain. In a way, they’re far less rational.

They live inside my head. Like dreams or words I’ve overheard, they dance onto the page. I unlock a cupboard and the characters spill out. With a little nudge they grow and blossom. They invent themselves, become the people that will talk and love and die and kill for the next year of my life, the next three hundred pages. The voices of dead fathers whisper in their ears or turn their hearts to stone. A pinkish sky, a certain smell, a sound, can snatch them from their lives and set them down beside a beach decades before or underneath a blanket from the Andes in a winter room with dirty glass, a broken wall.

For me, the characters make the plot work. They should grab readers by the hand and spirit them away – to a party, down an icy street at midnight, to a lover’s rented room – toward a happy ending, toward redemption, hope, or straight into a wall. Whether they are sunny or demonic, honest or deceptive, they must entice the reader to be right there with them – missing phone calls, burning dinners, losing sleep – following with loyalty and expectation, waiting for motives to come to light, for actions to jar, to change events, to make a difference, to enlighten and inspire. The characters can be right or wrong, good or not so good, as long as they’re believable, as long as they can touch the reader in some way.

book-jacket-the-other-widowMaybe they’re composites, bits and pieces of people I’ve known, or seen or heard or been.  Or maybe they’re forgotten words or incidents I’ve tucked away to look at later, to sort through and analyze, to try to make sense of the world. Maybe that’s what we all are underneath, behind our flesh and tears and smiles – composites of our pasts, of those we loved, or touched, or couldn’t quite, of those we lost. Maybe we’re like antennae shifting through space, picking up frequencies, picking up stories, other places, other times, other rooms. Maybe I am really just a scribe.

I don’t write about real people. I write fiction. But I wonder sometimes if the two are all that different – if their fragments and details fall together in a certain way to make a character in fiction rather than my next-door neighbor or my friend from high school. I’ve read that there are only seven basic stories told in countless ways – the human condition, thrown down like cards to land in myriad configurations – Dorrie from The Other Widow, different from the woman in the book I’m writing now because she grew up in a different place, a different situation. Just as we are molded by circumstance and chance, by where we landed and began and where we go from there, the characters fall from their cupboards, brush themselves off, and march onto the page.

Susan grew up in Miami, Florida. She later moved to New York City and then to Boston before settling in Atlanta to raise three amazing daughters and to teach in various adult education settings. A member of The Atlanta Writers Club and The Village Writers, Susan works for the Department of Technical and Adult Education and is a member of her local planning commission. She now lives in Atlanta with her husband and a trio of rescue cats, where she enjoys reading books, writing books, rainy days, and spending time with the people she loves.

More about Susan:  wwwsusancrawfordnovelist.com, Twitter: crawfordsusanh, Facebook: Susan Crawford Author

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”. 

 

The Perils of Too Much Self by Ashley Mace Havird

This guest post is written by Ashley Mace Havird, author of debut novel, Lightningstruck, by Mercer University Press. She and nine critically acclaimed authors will be featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Oct. 17.

head-shot-ashley-havirdI grew up on a South Carolina tobacco farm from the mid-1950s until the early 1970s. As the main character, eleven-year-old Etta, says in Lightningstruck: “The entire year seemed like a patchwork quilt whose pattern told the story of tobacco.” Growing tobacco was like a ballet, a symphony whose final movement reached a crescendo in the end-of-season market with its “toasty smells of cured tobacco, the taste of boiled peanuts, the singsong speed-talk of the auctioneer.” The economy of the area depended on farming, and tobacco was the cash crop. During the market days, in fact, people would joke that the entire town of Mullins, with its enormous warehouses, “smelled like money.” I took for granted, as all children do, that this world would last forever.

I left home for college and never returned for good, but I visited my family often—still do. With the demise of the domestic tobacco industry accelerating in the late 1970s and early ’80s, my father and brother, like so many other lifelong farmers, gradually gave it up. The landscape of the area, its wooden stick barns already having given way to aluminum “bulk” barns, and sophisticated machines having replaced much of the manual labor—this landscape changed even more dramatically. The vast fields of green leaf vanished, and the economies of rural communities collapsed. The landscape of my memory vanished and took its people with it.

Around fifteen years ago, I was a fiction-writer-turned-poet. But I wanted to recreate this lost world in a longer form than poems afforded. So, I jumped in with what I believed was a memoir. But in the end, my life was interesting only to me. The interest, I discovered after much fumbling, lay not so much in my personal story but in the fabric of the times, the radical changes occurring on so many levels. There was the good, the bad, and the ugly of the tobacco industry, with its hierarchy of wealthy and health-problem-denying industry leaders down to laborers who worked from “can’t see to can’t see.” There were the tensions of the Civil Rights Movement, which was finding its way even into our closed-in part of the South. The Vietnam War was ramping up. All of this occurring during a girl’s coming of age, which included painful discoveries about herself and family and society—troubles that, when purely my own, were not particularly interesting, although they could be if I could only exaggerate …These things drew me towards the novel, towards inventing. I began to see that this was the only way I could explore the larger truth I was after. Besides, my precious memoir was flat-out boring.

I had major problems to solve. What to do about self-indulgent scenes and a plot that was loose at best? The horse, which became the main source of tension in Lightningstruck, was a minor character. The story’s all-important “trouble” was vague, ill-defined.

Nothing to do, of course, but to begin the slaughter: I had to kill many darlings, nearly all of them, and create brand new ones. Without new characters, such as the eccentric civil rights activist, Miss Cass, and the young archaeologist, Dr. Raintree, the book would have been stuck like an insect in amber. I shifted the story into third person to further detach my Self from Etta, and I allowed Etta’s problems to become far more exciting than mine ever were. I was able to keep my central characters, unlocking them from their chains to actual people, and I “grew” the horse, Troy, until he haunted me and became for Etta the major antagonist he had to be.

The tearing down, rethinking, and rebuilding, added years to the novel’s progress. It was only the curiosity and passion I had for the world I was bringing back, the love for my characters, and my own stubbornness that made the final draft—once again in first person—possible. Would I have been able to complete the book if I hadn’t put myself through all these contortions? I have no idea. I’d certainly have saved myself grief and time if I’d identified the genre to begin with.

Still, there is no question but that the autobiographical elements enrich Lightningstruck. Beyond the story of Etta’s coming of age by way of a treasure-hunt with a lightning-scarred horse, the book is an elegy to a past world, an homage to people I knew and loved. It is a sort of archaeological exploration of what it means to dig for truth, beneath tobacco fields and down through layers into the past—a truth that, when found, is as much mine, and I hope the reader’s truth, as it is Etta’s.

Ashley Mace Havird grew up on a tobacco farm in South Carolina. She has published three collections of poems, including THE GARDEN OF THE FUGITIVES (2014), which won the 2013 X. J. Kennedy Prize. Her poems and stories have appeared in many journals, including Shenandoah, The Southern Review, and The Virginia Quarterly Review. Lightningstruck, winner of the 2015 Ferrol Sams Award for Fiction, is her first novel.

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”. 

 

7 Essential Tech Tools That All Writers Need To Have

Laptop on deskIt’s now easier than ever for writers to take their work from an idea to a published manuscript. The advances in technology and rise of the Internet offer a platform for authors that’s creating a self-publishing revolution. Additionally, websites like www.AllAbouttheAuthors.com help guide you through the process.

There is also a vast array of wonderful apps and tech tools that support writers during all stages of their writing. These seven are essential for modern authors and will help you make your book into something that will take the world by storm.

Scrivener 

By far the most comprehensive tool on the market, Scrivener is a word processing app on steroids. It allows you to set up a personalized writing studio that includes a virtual cork board and summary tags. You can easily organize research, write documents, and edit them individually or as a group. 

The outliner tool allows you to create synopses and metadata for each piece of work so they can be easily navigated. This is perfect for those writing books because you can divide the manuscript into smaller sections while keeping a detailed overview of the whole project. It’s also great for freelancers who are working with multiple clients at once.

Wunderlist

Wunderlist is a fantastically useful online to-do list. Each point opens up an individual card where you can add additional comments, files, due dates and reminders. It also allows you to network with teams for collaborative projects and easily assign different tasks to members. 

Any author knows that the actual writing of your book is only a miniscule part of the process, so having a tool that can help you organize all of your marketing, liaising, planning and formatting as well is infinitely useful.

ExpressVPN

 For writers, your computer is the most precious piece of equipment you own. Due to this, keeping it safe and secure is an essential pursuit. One of the greatest dangers to a writer’s online security comes from the necessary evil of relying on public WiFi. Whether it’s having an intensive writing session in your local coffee shop or checking emails on the train, these notoriously insecure networks are hard to avoid.

Using a VPN such as ExpressVPN is a great way to secure yourself when out-and-about because it encrypts all of your data and allows you to browse without any risk. It also lets you bypass geo-blocking restrictions, which can be an added bonus when performing research.

 F.lux

 For authors, a large amount of the day is spent staring at a computer screen.  While this is when the magic happens, it also takes a nasty toll on your eyes. F.lux is a truly handy tool that, once installed, adjusts the tones and brightness of your screen based on time of day to help reduce the damaging affect.

It’s also great for those of us who find ourselves writing into the early hours of the morning. It does so by naturally dimming the lights. It encourages you to adhere to your circadian rhythms and sleep better. 

Hemingway

The Hemingway readability software is a wonderful tool that helps you clean up your manuscript after the first draft. Providing a user-friendly system that highlights words and phrases in different colors, you can get an objective view of how well your work reads.

Yellow highlights overly complex sentences. Red means it’s too long and meandering to understand. Other colors represent other areas of your writing that demand your attention. I’d never recommend you rely on this completely but it does provide a useful alternative perspective.

Cold Turkey

One of the greatest pitfalls for authors is distraction. We live in a world of constant connection to our friends, colleagues, and unlimited entertainment. This is why Cold Turkey is perhaps ones of the most useful tools in a writer’s arsenal.

Its bulletproof format allows you to schedule blocks on specific websites or even your work email. It is very difficult to stop, edit or uninstall the program once the timer has begun. This means you can easily get into an intensive writing session without anything drawing your attention away.

Writer’s App

 Creativity is something that can’t be scheduled; often you can find yourself in the most inconvenient situations when a moment of brilliance comes to you. Writer’s App is an easy-to-use planning software for novelists, which lets you jot down ideas for books in an organized and easily-navigable manner.

The user interface was presented as a work desk. Books are organized by title and, once opened, have sub-sections for plot, characters and others, or can be viewed by chapters. As simple as this app is, it truly is one of the most useful tools available for brainstorming ideas.

Do you know of any other tools that deserve a place on this list? Have you used any of the tools listed above and want to share your thoughts? Be sure to leave a comment below, as I’d love to hear your ideas!

About the Author: Caroline is an entertainment blogger for Culture Coverage. She’s written all throughout her life and is probably working on some project right now. She loves how technology has revolutionized the way we write!

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to allabouttheauthors@gmail.com with the subject line “Guest Post” or comment here.

 

Get social in just 30 minutes a day!

Tina Siadak - Wedding Shower 5-3-16 010All of us are working on so many things every day that it’s hard to carve out time to connect with our friends and followers through social media. Let’s face it, some people enjoy social media more than others, and some are just better at it. But, for those of us hard pressed for extra time, what if it’s possible to build our online conversations in just 30 minutes a day?

That’s right, begin each weekday (or whatever time works best for you) with a 30-minute social media program. You’ll find that your social network will build quickly over time and hopefully, using it will be more fun.

Use the channels that are most familiar to you and your fans. And, those that fit your demographic e.g. women ages 25-55.  For example, if Facebook is a good tool in reaching your fans – one that you use frequently — this is a good place to start. I use Facebook, Twitter, blogs and email marketing. If there are others that work well with your book topic such as Pinterest, use those in lieu of these or in addition to your preferred social media.

Here’s a look at a five-day social media plan using just 30 minutes a day:

Monday

  • Brainstorm ideas for Facebook and Twitter posts that your fans and readers will find interesting and that relate to you and your book. Remember that you want to start conversations that others will respond to. Next, draft a few. (10 minutes)
  • Begin writing a brief blog post (300-500 words) about one of the ideas you came up with (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections. Also, build the trending topics/hashtags into your posts so that they reach larger networks. (10 minutes)

Tuesday

  • Finish your blog post and post it if you haven’t already. Definitely use a picture if you have one or can find one without copyright issues. Make sure that you include a link to the post on your social media posts to gain greater readership. (10 minutes)
  • Respond to comments from readers (5 minutes)
  • Draft an email newsletter in Constant Contact or Mail Chimp with good information about your book topic that augments the information you’ve posted on your blog and that’s meaningful to your reader community. For example, if your book is about hiking in North Carolina, include a meeting of a hiking group or a newly discovered trail. (15 minutes)

Wednesday

  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks. (10 minutes)
  • Respond to any comments on your blog (5 minutes)
  • Go through your Facebook and Twitter feed to respond to those in your network – be interested in them and they’ll be interested in you! Add new posts of your own. (15 minutes)

Thursday

  • Finish and send your email newsletter and then send out social media posts with a link to the sign-up page on your blog or website. (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks. (10 minutes)
  • Go through your Facebook and Twitter feed to respond to those in your network. (10 minutes)

Friday

  • Respond to anyone who’s commented on your blog post or Enewsletter. If they express interest in your book, let them know the publish date or if already published, where they can get your book. Pre-orders prior to publication rock! (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks (10 minutes)
  • Add new fans to your mailing list or CRM (Customer Relationship Management) database so that you can send them announcements about exciting upcoming events or happenings. (10 minutes)

Are you ready to give it a try at least for two weeks? If you get in the social media habit, I think you’ll be amazed at the results. Just remember to check your messages, especially on FaceBook. Your connections and conversations will grow exponentially but you have to keep them going. Bon chance!

 

The Worst Advice We’ve Heard About Book Publicity

megaphone-kid-cropped1You must do a book tour

Ask a handful of published authors or better yet, go to a local book signing and discover why book tours aren’t a must for most authors. Unless you have an established following or are part of a larger group such as a YA panel, a book signing may be a bust. Bookstores depend on authors to bring in a crowd and often underestimate attendance.  I represented a Nashville author who wanted help arranging his book launch. The large-chain bookstore underestimated attendance and had to ask him to bring an extra box of books for the signing. If not for his personal following and our combined publicity efforts, he might be like the majority of authors who show up to only a handful of dedicated fans.

Why bother with a social media campaign?

Today’s industry standard includes a social media campaign. I know, I know, you’re a writer not a Facebook positor of trivialities or a “Tweeter” of the banal. But, believe me when I say that publishing contracts are sometimes awarded to those who have built a large fan base proving that people are interested in them and what they have to say. Start with social media that you like and that makes sense for you. Make sure you’re targeting your audience – Facebook is known to be popular with women, Google+ with men. Today’s book publicity is fueled by social media. Try it – you might like it.

Media outreach isn’t important

Let’s face it – it’s hard to sell yourself. Everyone (or almost everyone) has trouble with self-promotion. But if you’re self-published or even if you aren’t, media outreach is a crucial part of standing out in your community and in the larger book world. Not only should you seek stories about yourself and your book or books but also the crucial reviews that can help launch you onto a larger platform.

You have to be on Oprah to achieve success

This is a famous battle cry for wanna be top-selling authors. The gold stamp of approval is being endorsed by Oprah and it is, of course. It’s just really, really hard to achieve and an unrealistic goal for a beginning or modestly successful author. Yes, it’s important to reach for the stars but keep your feet on the ground, too. Look for media opportunities in your local community or groups. Branch out from there with targeted outreach to media in ever widening circles and don’t give up. It’s usually just when you want to quit that you get that exciting phone call from a journalist or radio show host who is interested in interviewing you.

Garner book reviews by badgering reviewers

Reviewers are people, too, and usually very busy people. Treat these contacts with respect similarly to journalists who have limited time to find out about you unless you and your book are interesting to them. Find out if the reviewer covers your genre and work to develop a relationship with him or her. Send a personalized email asking if he would like a copy of your book (and in what format) and then follow-up. It’s a waste of a good book if you send it to a reviewer who isn’t interested or just doesn’t have time.

Book publicity isn’t selling

As an author, especially a self-published author, you are an entrepreneur with a product to sell. What you need to do is become comfortable with the process. Whether you’re promoting your book through social media, media outreach, with a book tour or signing, or by giving talks in your community and at conferences, you’re selling. And, the best part is that it’s something that you’re passionate about. Get out there and have fun!

 

Building your fan base means more readers!

writing-with-pen-3Where are you in your author journey? Did you know that marketing your book begins about the same time as writing your book or at least one year to six months before launch? Many authors are faced with this conundrum: if no one knows who you are, how will they buy your book? Traditional publishers also look to their authors to develop a following on their own. And, having an established following may be part of why an author is chosen for publication.

My name is Priscila Goudreau-Santos and I’m a Publicist and Marketing Specialist now living in Charlotte, NC.  I also specialize in book and author publicity. My background includes working as a journalist, public relations specialist and communications expert for a number of clients. I started my own business in 1996 and since then have been approached by many authors — both published and yet-to-be published writers who are asking for help in getting the word out about themselves and their books. How do you begin crafting your message and marketing strategy? It’s all about building your fan base…including social media networking, websites, blogs, and traditional press releases and media contacts.

First of all, how do you brand yourself? How do people find you or see you as different from others.  Set yourself apart from other authors by asking these questions:

  • How am I unique?
  • Why did I write my book?
  • Who is my market (including age group, gender and preferences)?

These are just some of the questions you should ask to find out who is your target and how do you reach them.

Next, formulate a marketing plan targeted to your audience. It sounds overwhelming task but it’s a lot easier to do it in steps. This centers around your Author Platform or (brand or position) where you chose your key message: religion, conservation, healthcare, intrigue, Sci-Fi, etc. What are you trying to say?

Then, make sure that you do what marketers of products do best by branding your image or message with colors or photos. If you use the same color, picture and message in all of your marketing and publicity, your fans will begin to recognize you. In the Carolinas, when you see a black panther with bright blue trim, do you think of the Carolina Panthers? And, the catch phrase says it all: Two States. One Team.

Next, choose the way that you’d like people to connect with you by choosing to create a website or blog. There are different websites that allow you to create your own website free of charge such as Wix.com or WordPress.com or you can hire a professional to help with the technical and creative aspects. You’ll want your vision to portray you and your book in a unique way that you like. If you like it, chances are your followers will like it, too.

Then, use this platform to launch social media that will further connect with your followers. It’s all about connections. Again, choose ones that you like and use and that your followers use. Using all the tools in the toolbox, start to think ahead to using traditional media like press releases, social media and other elements and how they all work together. For example, if you send out a press release announcing your book launch, make sure that you make this announcement on your social media as well. There’s so much competition for everyone’s attention that you have to repeat your message often and on as many channels as possible.

Be creative and have fun. Use videos to set your campaign apart that you can post on your website, in your blog or send via link to your fans. If pictures are part of your message, then set up a Pinterest site and ask your followers to join and pin pictures to your boards. Make your campaign as interactive as possible. There are so many creative ways to set yourself apart and get noticed.