All About the Authors

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Tag: book

Transforming Your Thoughts Into a Published Work

By Dr. Patricia Fitzhugh

When my ex-husband initially uttered the words “the move” on our 19th wedding anniversary, I had no idea that the events in the days following would become a published memoir of my middle-aged marital experience. These are just a few notes about my first publishing experience.

What prompted me to start writing?

I started writing this book, The Move, Memoirs of a Mid-Life Marital Crisis, five years ago but I didn’t start off with the intention of publishing a book. I was journaling about my feelings of anger, sadness, depression and the swift changes that were occurring in my life at the time. I decided to capture my raw emotions and feelings on a daily basis. Most of my inspiration to write came from reading about other people who had similar experiences, their stories were the ones that helped me want to share mine and help someone else just as others had helped me.

What were some of the steps I took to transform my notes into a book?

  1. I kept journaling until I ran out of words. This process is sometimes referred to as emptying out. Once my mind and heart were empty, I knew that this particular book was finished.
  2.  It took over two years to complete the editing process. Some of the editing was grammatical while other edits were content related.  I sought guidance from other writers who encouraged me to consider the level and extent of the details from my personal journal that I wanted to include in the book. I had to ask myself questions like, “How much of my life did I want to expose to the world?” Some of the content in my journal was explicit and I had to consider how this information would affect my children in the present and future. I also had to be sure that the content in the book was intended to serve as a mechanism for helping others and not hurting the people who may have been portrayed negatively.
  3. I turned the manuscript over to the publisher once I completed my edits. My book was self-published, so most of the work done by the publishing company included editing, formatting, cover design, printing, filing paperwork for the copyright, obtaining the ISBN number, getting the book online with Amazon, designing marketing materials, and announcing the book release.

 How did I find a publisher?

Many years ago when I first starting hosting women’s conferences, one of the speakers we invited to participate in the conference had a publishing company. She had published books by some of the other speakers that attended the conference over the course of several years. She also facilitated workshops about transforming manuscripts into a book. While my schedule didn’t afford me the opportunity to attend these workshops, the publisher had videos and a publishing guide on her website about the process that included pricing and a choice of plans. I was able to read about the process and research the services she offered. I would recommend you ask questions of friends who have published one or more books about their experience — both pros and cons.

What happened once I released my book?

I released The Move in 2016 at my first Women’s Expo in Baltimore, Maryland. It was a great experience primarily because I came to the realization that I didn’t know anything about promoting and selling a book.

Here are some key questions to consider when you are ready to release your book:

  1. What set’s your book apart from others in the same genre?
  2. Why should someone buy your book?
  3. How are you going to engage a person in a conversation to peak interest about your book and close the sale?

Here I was at a huge expo with a box of books and no plan. I thought people would just want to buy my book because it was me, “Dr. Patty”. Well, that wasn’t the case. Let me share with you some of the things I learned during this very important experience.

  1.  If you are going to sell your book at an event you must know the demographic of those registered or attending the event. I thought my demographic was middle-aged women 35 to 55 years old. However, when I got to the event, I learned was that most of the women ages 45 to 55 were already past the stages within my book. My demographic was women ages 35 to 40.
  2. Don’t rush your release. When you rush to get your book released you may not maximize all of your marketing resources. A marketing plan is necessary so that you can be sure to position your product to get in front of the right people. You also want to consider a social media plan and a profit plan.

 Is there anything I would have done differently on the release of this project?

In the next phase of my book promotion, I have actually worked on developing a marketing plan, social media plan and determined how much revenue I want to generate from book sales for the existing year. These tools will help me to reposition my product, monetize my message and establish benchmarks.

I hope these tips help you with publishing your book!

 Dr. Patricia “Patty” Fitzhugh is a speaker, entrepreneur, author, leadership consultant, television and radio host, women’s advocate, and visionary. But first and foremost, she’s a humanitarian who is committed to helping others find hope and offering her voice for human rights. For nearly 25 years, Dr. Fitzhugh has used personal life experiences and overcome challenges to inspire many to do the same. She is CEO of It’s A New Day, LLC, an organization she founded in 2013 now based in Chapel Hill, North Carolina.  The company is the media and brand marketing organization for Dr. Patty CARES, Dr. Patty LIVE, and Dr. Patty SPEAKS and produces a weekly Internet television show and blog talk radio show, Managing Mid-Life and Morning Coffee with Dr. Patty. This is her first book.

Contact her at 443-924-MLRC or by email at info@drpattycares.com.

From the Cupboard by Susan Crawford

This guest post is written by Susan Crawford, author of The Pocket Wife and The Other Widow by Morrow-Harper Collins. She and nine critically acclaimed authors will be featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Mon., Oct. 17.

susan-crawford-9780062362889_1_a0496Readers occasionally ask me where I get the ideas for my books. “Well,” I say, “there was this article in the newspaper equating homicides with mental illness,” or, “There’s so much more to PTSD than soldiers coming back from war,” or, “I thought it would be challenging to write a sympathetic ‘other woman.’” And these are reasons for writing what I write. They are, at least, the origins, the seeds. What sprouts from them though, the stories, the characters that populate the living rooms, the subways, the streets, and ultimately the pages of my books, are not as easy to explain. In a way, they’re far less rational.

They live inside my head. Like dreams or words I’ve overheard, they dance onto the page. I unlock a cupboard and the characters spill out. With a little nudge they grow and blossom. They invent themselves, become the people that will talk and love and die and kill for the next year of my life, the next three hundred pages. The voices of dead fathers whisper in their ears or turn their hearts to stone. A pinkish sky, a certain smell, a sound, can snatch them from their lives and set them down beside a beach decades before or underneath a blanket from the Andes in a winter room with dirty glass, a broken wall.

For me, the characters make the plot work. They should grab readers by the hand and spirit them away – to a party, down an icy street at midnight, to a lover’s rented room – toward a happy ending, toward redemption, hope, or straight into a wall. Whether they are sunny or demonic, honest or deceptive, they must entice the reader to be right there with them – missing phone calls, burning dinners, losing sleep – following with loyalty and expectation, waiting for motives to come to light, for actions to jar, to change events, to make a difference, to enlighten and inspire. The characters can be right or wrong, good or not so good, as long as they’re believable, as long as they can touch the reader in some way.

book-jacket-the-other-widowMaybe they’re composites, bits and pieces of people I’ve known, or seen or heard or been.  Or maybe they’re forgotten words or incidents I’ve tucked away to look at later, to sort through and analyze, to try to make sense of the world. Maybe that’s what we all are underneath, behind our flesh and tears and smiles – composites of our pasts, of those we loved, or touched, or couldn’t quite, of those we lost. Maybe we’re like antennae shifting through space, picking up frequencies, picking up stories, other places, other times, other rooms. Maybe I am really just a scribe.

I don’t write about real people. I write fiction. But I wonder sometimes if the two are all that different – if their fragments and details fall together in a certain way to make a character in fiction rather than my next-door neighbor or my friend from high school. I’ve read that there are only seven basic stories told in countless ways – the human condition, thrown down like cards to land in myriad configurations – Dorrie from The Other Widow, different from the woman in the book I’m writing now because she grew up in a different place, a different situation. Just as we are molded by circumstance and chance, by where we landed and began and where we go from there, the characters fall from their cupboards, brush themselves off, and march onto the page.

Susan grew up in Miami, Florida. She later moved to New York City and then to Boston before settling in Atlanta to raise three amazing daughters and to teach in various adult education settings. A member of The Atlanta Writers Club and The Village Writers, Susan works for the Department of Technical and Adult Education and is a member of her local planning commission. She now lives in Atlanta with her husband and a trio of rescue cats, where she enjoys reading books, writing books, rainy days, and spending time with the people she loves.

More about Susan:  wwwsusancrawfordnovelist.com, Twitter: crawfordsusanh, Facebook: Susan Crawford Author

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”. 

 

The Perils of Too Much Self by Ashley Mace Havird

This guest post is written by Ashley Mace Havird, author of debut novel, Lightningstruck, by Mercer University Press. She and nine critically acclaimed authors will be featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Oct. 17.

head-shot-ashley-havirdI grew up on a South Carolina tobacco farm from the mid-1950s until the early 1970s. As the main character, eleven-year-old Etta, says in Lightningstruck: “The entire year seemed like a patchwork quilt whose pattern told the story of tobacco.” Growing tobacco was like a ballet, a symphony whose final movement reached a crescendo in the end-of-season market with its “toasty smells of cured tobacco, the taste of boiled peanuts, the singsong speed-talk of the auctioneer.” The economy of the area depended on farming, and tobacco was the cash crop. During the market days, in fact, people would joke that the entire town of Mullins, with its enormous warehouses, “smelled like money.” I took for granted, as all children do, that this world would last forever.

I left home for college and never returned for good, but I visited my family often—still do. With the demise of the domestic tobacco industry accelerating in the late 1970s and early ’80s, my father and brother, like so many other lifelong farmers, gradually gave it up. The landscape of the area, its wooden stick barns already having given way to aluminum “bulk” barns, and sophisticated machines having replaced much of the manual labor—this landscape changed even more dramatically. The vast fields of green leaf vanished, and the economies of rural communities collapsed. The landscape of my memory vanished and took its people with it.

Around fifteen years ago, I was a fiction-writer-turned-poet. But I wanted to recreate this lost world in a longer form than poems afforded. So, I jumped in with what I believed was a memoir. But in the end, my life was interesting only to me. The interest, I discovered after much fumbling, lay not so much in my personal story but in the fabric of the times, the radical changes occurring on so many levels. There was the good, the bad, and the ugly of the tobacco industry, with its hierarchy of wealthy and health-problem-denying industry leaders down to laborers who worked from “can’t see to can’t see.” There were the tensions of the Civil Rights Movement, which was finding its way even into our closed-in part of the South. The Vietnam War was ramping up. All of this occurring during a girl’s coming of age, which included painful discoveries about herself and family and society—troubles that, when purely my own, were not particularly interesting, although they could be if I could only exaggerate …These things drew me towards the novel, towards inventing. I began to see that this was the only way I could explore the larger truth I was after. Besides, my precious memoir was flat-out boring.

I had major problems to solve. What to do about self-indulgent scenes and a plot that was loose at best? The horse, which became the main source of tension in Lightningstruck, was a minor character. The story’s all-important “trouble” was vague, ill-defined.

Nothing to do, of course, but to begin the slaughter: I had to kill many darlings, nearly all of them, and create brand new ones. Without new characters, such as the eccentric civil rights activist, Miss Cass, and the young archaeologist, Dr. Raintree, the book would have been stuck like an insect in amber. I shifted the story into third person to further detach my Self from Etta, and I allowed Etta’s problems to become far more exciting than mine ever were. I was able to keep my central characters, unlocking them from their chains to actual people, and I “grew” the horse, Troy, until he haunted me and became for Etta the major antagonist he had to be.

The tearing down, rethinking, and rebuilding, added years to the novel’s progress. It was only the curiosity and passion I had for the world I was bringing back, the love for my characters, and my own stubbornness that made the final draft—once again in first person—possible. Would I have been able to complete the book if I hadn’t put myself through all these contortions? I have no idea. I’d certainly have saved myself grief and time if I’d identified the genre to begin with.

Still, there is no question but that the autobiographical elements enrich Lightningstruck. Beyond the story of Etta’s coming of age by way of a treasure-hunt with a lightning-scarred horse, the book is an elegy to a past world, an homage to people I knew and loved. It is a sort of archaeological exploration of what it means to dig for truth, beneath tobacco fields and down through layers into the past—a truth that, when found, is as much mine, and I hope the reader’s truth, as it is Etta’s.

Ashley Mace Havird grew up on a tobacco farm in South Carolina. She has published three collections of poems, including THE GARDEN OF THE FUGITIVES (2014), which won the 2013 X. J. Kennedy Prize. Her poems and stories have appeared in many journals, including Shenandoah, The Southern Review, and The Virginia Quarterly Review. Lightningstruck, winner of the 2015 Ferrol Sams Award for Fiction, is her first novel.

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”. 

 

7 Essential Tech Tools That All Writers Need To Have

Laptop on deskIt’s now easier than ever for writers to take their work from an idea to a published manuscript. The advances in technology and rise of the Internet offer a platform for authors that’s creating a self-publishing revolution. Additionally, websites like www.AllAbouttheAuthors.com help guide you through the process.

There is also a vast array of wonderful apps and tech tools that support writers during all stages of their writing. These seven are essential for modern authors and will help you make your book into something that will take the world by storm.

Scrivener 

By far the most comprehensive tool on the market, Scrivener is a word processing app on steroids. It allows you to set up a personalized writing studio that includes a virtual cork board and summary tags. You can easily organize research, write documents, and edit them individually or as a group. 

The outliner tool allows you to create synopses and metadata for each piece of work so they can be easily navigated. This is perfect for those writing books because you can divide the manuscript into smaller sections while keeping a detailed overview of the whole project. It’s also great for freelancers who are working with multiple clients at once.

Wunderlist

Wunderlist is a fantastically useful online to-do list. Each point opens up an individual card where you can add additional comments, files, due dates and reminders. It also allows you to network with teams for collaborative projects and easily assign different tasks to members. 

Any author knows that the actual writing of your book is only a miniscule part of the process, so having a tool that can help you organize all of your marketing, liaising, planning and formatting as well is infinitely useful.

ExpressVPN

 For writers, your computer is the most precious piece of equipment you own. Due to this, keeping it safe and secure is an essential pursuit. One of the greatest dangers to a writer’s online security comes from the necessary evil of relying on public WiFi. Whether it’s having an intensive writing session in your local coffee shop or checking emails on the train, these notoriously insecure networks are hard to avoid.

Using a VPN such as ExpressVPN is a great way to secure yourself when out-and-about because it encrypts all of your data and allows you to browse without any risk. It also lets you bypass geo-blocking restrictions, which can be an added bonus when performing research.

 F.lux

 For authors, a large amount of the day is spent staring at a computer screen.  While this is when the magic happens, it also takes a nasty toll on your eyes. F.lux is a truly handy tool that, once installed, adjusts the tones and brightness of your screen based on time of day to help reduce the damaging affect.

It’s also great for those of us who find ourselves writing into the early hours of the morning. It does so by naturally dimming the lights. It encourages you to adhere to your circadian rhythms and sleep better. 

Hemingway

The Hemingway readability software is a wonderful tool that helps you clean up your manuscript after the first draft. Providing a user-friendly system that highlights words and phrases in different colors, you can get an objective view of how well your work reads.

Yellow highlights overly complex sentences. Red means it’s too long and meandering to understand. Other colors represent other areas of your writing that demand your attention. I’d never recommend you rely on this completely but it does provide a useful alternative perspective.

Cold Turkey

One of the greatest pitfalls for authors is distraction. We live in a world of constant connection to our friends, colleagues, and unlimited entertainment. This is why Cold Turkey is perhaps ones of the most useful tools in a writer’s arsenal.

Its bulletproof format allows you to schedule blocks on specific websites or even your work email. It is very difficult to stop, edit or uninstall the program once the timer has begun. This means you can easily get into an intensive writing session without anything drawing your attention away.

Writer’s App

 Creativity is something that can’t be scheduled; often you can find yourself in the most inconvenient situations when a moment of brilliance comes to you. Writer’s App is an easy-to-use planning software for novelists, which lets you jot down ideas for books in an organized and easily-navigable manner.

The user interface was presented as a work desk. Books are organized by title and, once opened, have sub-sections for plot, characters and others, or can be viewed by chapters. As simple as this app is, it truly is one of the most useful tools available for brainstorming ideas.

Do you know of any other tools that deserve a place on this list? Have you used any of the tools listed above and want to share your thoughts? Be sure to leave a comment below, as I’d love to hear your ideas!

About the Author: Caroline is an entertainment blogger for Culture Coverage. She’s written all throughout her life and is probably working on some project right now. She loves how technology has revolutionized the way we write!

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to allabouttheauthors@gmail.com with the subject line “Guest Post” or comment here.

 

The Good News About Audiobooks

One of my clients received what we thought was the golden ticket – an amazing agent agreed to represent his thriller. This agent is one of the top sellers in the business, and he immediately submitted my client’s book to the top editors at all the major publishing houses. Days later, the rejections poured in containing all completely different (and sometimes contradictory) reasons for passing on the book. After many almosts, there were just as quickly no more editors and houses to whom he could submit. The golden ticket was no more.

This is more common than you think. While many think that getting an agent assures a publishing deal, the most successful agents sell only twelve projects a year. That’s a pretty small number when you think about it.

But we could go on and on for years about the state of publishing and the subjectiveness of the business, as my writer/editor/agent friends and I often do. The topic of this piece, however, is not about the heartbreak of all that, but of next steps. My client is self-publishing, and we’re hoping that with a great product will come sales.

61VrXXqyR-L._AA160_What Jim learned in doing his research on the subject was the rise of audiobooks. It turns out that Andy Weir, self-publishing author of the widly successful book The Martian, was discovered thanks to his audio book. A small audio book publisher found Andy’s book online, and acquired the audio rights to his book and produced a great product.

Audiobooks is the fastest growing segment of the book publishing business. I recently have become a convert as well, discovering audible.com through a Groupon. Thanks to smartphones and digital audio files, the days of old books on tape and carrying around packs of cds are no longer necessary, although libraries and other places still offer them. I downloaded a Great Courses twenty-two hour class on Medieval History, and Mindy Kaling’s book Why Not Me? As a person who works all day and is a single parent, I don’t have a lot of time for books until bed, when I can manage about fifteen minutes before I fall into a coma. But with audiobooks, I can take the dog for a walk and listen to a book, make dinner while listening to a book, and do everything else that needs doing around the house and garden. There are free apps too through the library (OverDrive) and other servers including audiobooks.com

According to Marketwatch, some books are selling better in audio than in print, sometimes by as much as four times.
61QXHDkPucL._AA160_To me, the narrator is key. I am a huge Bill Bryson fan, however, as much as I love the man as writer, I found his actual voice, when reading his own audiobooks, grating (sorry Bill!). So when his latest book came out, The Road to Little Dribbling, I checked it out on audio to listen to a sample of the book, and I saw and heard that this book has a narrator named Nathan Osgood. His voice is delightful and he conveys the author’s irascible and grouchy nature charmingly– the perfect match to the author. Another great narrator is Caroline Lee, who reads Kate Morton’s The Lake House.
So now Jim is looking into not only self publishing his book with a print edition, but getting an audiobook as well. I connected him with my former neighbor, and former Charlotte news anchorman Alan Taylor, who now has with a booming business narrating audiobooks through ACX (Audiobook Creation Exchange). ACX in an online marketplace that connects authors, narrators, and producers. You can upload portions of your book and narrators can give you a sample. Publishers Weekly 51PAt8O-8CL._AA160_  has a very useful article on how to indie publish an audiobook, associated costs, and royalties.

Check it out, and let us know what you think about audiobooks.

 

 

 

Ghostwriters – Not Just for the Infamous

You might know about ghostwriters from when a famous reality star has her fifteen minutes of fame, and is asked to write a book about her life. Remember Snookie? The naked guy from 51eHkxgZWNL._SX413_BO1,204,203,200_Survivor? A Real Housewife? Most of these people are not writers.57cadcd00ab945ecb4d1722a3518c132.1500

 

How about the football star who is the winning quarterback in the Superbowl? Everyone wants to know his story, how he went from scrawny eight year old to multi-talented (and super-model-esque) to seemingly invincible hero.

Or, you may have heard that when a politician is running for office, he signs a deal to write a feel good story about his all-American upbringing hi51DV+gcn-6L._AA160_s rags to riches tale, his manifesto of how he wants to make America right again. Most politicians are not writers, or they simply don’t have the time to sit down and write it.

What these scenarios have in common is that the “author” needs to hire a ghostwriter. But ghostwriters aren’t just for the famous (or infamous). A lot of my clients are doctors, psychologists, retired professional athletes, nutritionists, people who have overcome adversity and have a tale to tell, or people who have a great idea that they want to share. Many are speakers and businessmen and women who want to share their ideas in book form, and leave the listeners at conferences where they speak a lasting reminder of their day with them.51HvjG7mukL._SX331_BO1,204,203,200_

Many people on the speakers’ circuit actually need a book in order to get bookings. Businesses and charities who book speakers like to have books as a give-away (ensuring sales) and it gives the speaker cache that they are published authors.

So many dream of writing a book, but do not have the time or ability. Enter the ghost-writer. We come from various backgrounds, but many of us come from either journalism, or have always been authors, or are former book publishing editors, like me. We work in a variety of ways, but generally we spend time interviewing the author, read their papers, listen to their speeches. We try to capture the voice and the vision of the author and turn it into the best it can be.

To find out more about the costs of a ghost-writer, the time you need to spend with the ghost-writers, and tricky topics like who gets credit and where, become a subscribing member, and watch my video, which will post this week.

The Worst Advice We’ve Heard About Book Publicity

megaphone-kid-cropped1You must do a book tour

Ask a handful of published authors or better yet, go to a local book signing and discover why book tours aren’t a must for most authors. Unless you have an established following or are part of a larger group such as a YA panel, a book signing may be a bust. Bookstores depend on authors to bring in a crowd and often underestimate attendance.  I represented a Nashville author who wanted help arranging his book launch. The large-chain bookstore underestimated attendance and had to ask him to bring an extra box of books for the signing. If not for his personal following and our combined publicity efforts, he might be like the majority of authors who show up to only a handful of dedicated fans.

Why bother with a social media campaign?

Today’s industry standard includes a social media campaign. I know, I know, you’re a writer not a Facebook positor of trivialities or a “Tweeter” of the banal. But, believe me when I say that publishing contracts are sometimes awarded to those who have built a large fan base proving that people are interested in them and what they have to say. Start with social media that you like and that makes sense for you. Make sure you’re targeting your audience – Facebook is known to be popular with women, Google+ with men. Today’s book publicity is fueled by social media. Try it – you might like it.

Media outreach isn’t important

Let’s face it – it’s hard to sell yourself. Everyone (or almost everyone) has trouble with self-promotion. But if you’re self-published or even if you aren’t, media outreach is a crucial part of standing out in your community and in the larger book world. Not only should you seek stories about yourself and your book or books but also the crucial reviews that can help launch you onto a larger platform.

You have to be on Oprah to achieve success

This is a famous battle cry for wanna be top-selling authors. The gold stamp of approval is being endorsed by Oprah and it is, of course. It’s just really, really hard to achieve and an unrealistic goal for a beginning or modestly successful author. Yes, it’s important to reach for the stars but keep your feet on the ground, too. Look for media opportunities in your local community or groups. Branch out from there with targeted outreach to media in ever widening circles and don’t give up. It’s usually just when you want to quit that you get that exciting phone call from a journalist or radio show host who is interested in interviewing you.

Garner book reviews by badgering reviewers

Reviewers are people, too, and usually very busy people. Treat these contacts with respect similarly to journalists who have limited time to find out about you unless you and your book are interesting to them. Find out if the reviewer covers your genre and work to develop a relationship with him or her. Send a personalized email asking if he would like a copy of your book (and in what format) and then follow-up. It’s a waste of a good book if you send it to a reviewer who isn’t interested or just doesn’t have time.

Book publicity isn’t selling

As an author, especially a self-published author, you are an entrepreneur with a product to sell. What you need to do is become comfortable with the process. Whether you’re promoting your book through social media, media outreach, with a book tour or signing, or by giving talks in your community and at conferences, you’re selling. And, the best part is that it’s something that you’re passionate about. Get out there and have fun!

 

When Do You Know You Need an Editor?

You’ve spent IMG_2233months, perhaps years, writing your manuscript. You’re revised, rewritten, edited, heard criticism from your writers’ group and beta readers. Isn’t your book done? Can’t you send it off to publishers now? How can you tell if you need to hire a professional editor?

One sign of needing an editor is if you feel that the manuscript is “the best I can do.” That’s not the same as knowing it’s great and really a wonderful novel. If you think, “It’s okay, but I don’t know how else to improve it,” that’s a big sign that a professional editor can be of help.

Another sign is if you think it is wonderful but… there’s that one little thing. Maybe it’s a plot hole you’re hoping readers will ignore, or a character you know just isn’t gelling or a climactic scene that falls flat. All of these are issues an editor can help with.

Is the book too long? If you’re considering trying to get a contract with one of the big traditional publishers, your manuscript must be a certain length. If it’s falling short, an editor can suggest more content that she thinks is missing from the plot. But we find the opposite problem to be true for most novelists: the book is running thousands of words long, and the author has tried but can’t find any more cuts to make from the book. A professional editor is not wedded to your each and every word: we are wedded to making the best, most compelling story, and if there is extraneous material, we can find it and excise it.

And of course if you’re planning to self-publish, you definitely need an outside editor. After all, you’ll be missing out on the advice from both a literary agent and a publishing house editor that you would have gotten in the traditional route. But there’s no reason that means you have to put out a book that’s flawed. Independent editors are here to fill that gap. You might not know what it is you need help with—after all everyone has their blind spots—but editors can help with so many concerns, big and small. A fresh pair of eyes can notice things you overlooked or had always planned in your head to include but forgot to actually type in.

After all this book will be out in the world with your name on it. Do you want it to be anything less than perfect?

 

Building your fan base means more readers!

writing-with-pen-3Where are you in your author journey? Did you know that marketing your book begins about the same time as writing your book or at least one year to six months before launch? Many authors are faced with this conundrum: if no one knows who you are, how will they buy your book? Traditional publishers also look to their authors to develop a following on their own. And, having an established following may be part of why an author is chosen for publication.

My name is Priscila Goudreau-Santos and I’m a Publicist and Marketing Specialist now living in Charlotte, NC.  I also specialize in book and author publicity. My background includes working as a journalist, public relations specialist and communications expert for a number of clients. I started my own business in 1996 and since then have been approached by many authors — both published and yet-to-be published writers who are asking for help in getting the word out about themselves and their books. How do you begin crafting your message and marketing strategy? It’s all about building your fan base…including social media networking, websites, blogs, and traditional press releases and media contacts.

First of all, how do you brand yourself? How do people find you or see you as different from others.  Set yourself apart from other authors by asking these questions:

  • How am I unique?
  • Why did I write my book?
  • Who is my market (including age group, gender and preferences)?

These are just some of the questions you should ask to find out who is your target and how do you reach them.

Next, formulate a marketing plan targeted to your audience. It sounds overwhelming task but it’s a lot easier to do it in steps. This centers around your Author Platform or (brand or position) where you chose your key message: religion, conservation, healthcare, intrigue, Sci-Fi, etc. What are you trying to say?

Then, make sure that you do what marketers of products do best by branding your image or message with colors or photos. If you use the same color, picture and message in all of your marketing and publicity, your fans will begin to recognize you. In the Carolinas, when you see a black panther with bright blue trim, do you think of the Carolina Panthers? And, the catch phrase says it all: Two States. One Team.

Next, choose the way that you’d like people to connect with you by choosing to create a website or blog. There are different websites that allow you to create your own website free of charge such as Wix.com or WordPress.com or you can hire a professional to help with the technical and creative aspects. You’ll want your vision to portray you and your book in a unique way that you like. If you like it, chances are your followers will like it, too.

Then, use this platform to launch social media that will further connect with your followers. It’s all about connections. Again, choose ones that you like and use and that your followers use. Using all the tools in the toolbox, start to think ahead to using traditional media like press releases, social media and other elements and how they all work together. For example, if you send out a press release announcing your book launch, make sure that you make this announcement on your social media as well. There’s so much competition for everyone’s attention that you have to repeat your message often and on as many channels as possible.

Be creative and have fun. Use videos to set your campaign apart that you can post on your website, in your blog or send via link to your fans. If pictures are part of your message, then set up a Pinterest site and ask your followers to join and pin pictures to your boards. Make your campaign as interactive as possible. There are so many creative ways to set yourself apart and get noticed.