A La Carte Publicity Services offer a menu of options

In addition to full service marketing and promotional campaigns for  clients throughout the Southeast, our sister company, Priscilla Goudreau Public Relations & Marketing (PGPR&M), is now offering a la carte  Publicity Services to help:

  • Press Releases tailored to your message and audience
  • E-newsletters or printed newsletters with content written just for you
  • Social media platform creation and management
  • Blogging, website management, bios, feature stories, and collateral materials
  • Marketing plan to fit your needs and fan base
  • Ads that target your local market to increase your business
  • Author Press Kit or business collateral package to boost your book or business and presence in the community.
  • Event coordination and other consulting services

Originally launched in Jacksonville, Florida and now based in Charlotte, North Carolina, Priscilla Goudreau Public Relations & Marketing began focusing on author publicity services in 2013 and since then has represented a number of authors both traditionally and self-published. The company supports the Women’s National Book Association and the Charlotte Writers’ Club as well as a myriad of writers groups and organizations throughout the region.

Priscilla Goudreau-Santos , along with a handful of highly respected book industry pros, launched All About the Authors as an online resource for writers  in 2015.

All About the Authors is excited to offer authors needed information to boost the success of their books. Contact Priscilla Goudreau Public Relations & Marketing for more information about these and other services.

Checking it twice… Marketing checklist for 2018  

It’s that time of year when we check our (book) marketing list and then check it again. What have we done right? What have we done wrong? And, what should we add or delete from our list for next year?

I’ve been reading many articles on marketing trends for 2018 and to put it in the words of a global marketing industry leader, they are filled with “predictable predictions”.

Of course, the latest and greatest technology is always on the list as is focusing on the customer, making better use of data, and the role of the marketer. All of these are about getting down to basics and doing them well. Serving your customers or readers is always the most fundamental and essential ingredient of successful marketing as is staying in touch with them.

But, you ask, how do I get the basics right?

Here are a few helpful tips:

  1. First, plan ahead to take a strategic approach, stay focused and efficient, and meet your objectives.
  2. Consider your SWOT (Strengths, Weaknesses, Opportunities, Threats). Make a list and plan ahead for unforeseen changes! This is a time to be realistic and take a look at competitors/authors in similar genres. What are they doing that seems to work. Can you use this strategy or tool to your own advantage?
  3. Content is still king and the more organic and fresh the better. That means investing the time and money to make it interesting and informative. Sharing good, relevant information is always important. Ask yourself what and why this is good information for your followers and customers.
  4. Use tools like Google Analytics and social media native analytics to determine what is and isn’t working and how your audience is responding to your digital marketing. You’ll know what platform and type of post are working best, and the optimum time to post on social media.
  5. Think before you post to protect your reputation and brand! Develop a personal social media policy. Getting too political, for example, may offend current or future customers.
  6. Don’t neglect face-to-face or phone conversation. The art of the relationship is always best in person.
  7. Schedule your posts to save time. There are many useful tools such as Hootsuite or Facebook’s built-in scheduler that are free or low-cost.
  8. Always target your audience no matter where you’re promoting your product or book.

Choose a plan that focuses on strategy and sustainable growth. Build your program on a solid foundation and get help where needed. The best advocate for you and your product is you (and your publicist!).

 

(Reprinted from a blog post published on Priscilla Goudreau Public Relations & Marketing)

Author Names = Author Brands

As a writer, your name is your brand. I know, I just said brand, and you’re thinking that brands belong to businesses, not to writers. But you’re wrong. If you want to make money as a writer (and who doesn’t?), then you need to have some business savvy. And that starts by creating a strong author brand.

Priscilla Goudreau-Santos wrote a great blog post about ways to build your author platform. You can read it here, so I won’t rehash those details. Instead, I want to talk about your name.

The name you choose to write under will be your author brand. A lot of writers get hung up on whether or not they should use a pen name. Sometimes they’re concerned that their writing could impact their current careers. Sometimes they don’t want to upset their grandmother. And sometimes they think it sounds cool to have a nom de plume. That’s a fancy way of saying pen name. So is pseudonym.

click here There are some great reasons to write under a pen name. A few of these include:

-Your name is the same as an already published author.

-You do need to maintain some privacy (i.e., you’re a high school English teacher writing erotica).

-You want to tackle a different genre and you want to give your readers a heads-up that this book will be something different (think Nora Roberts writing as J.D. Robb).

buy generic viagra dapoxetine online There are some terrible reasons to write under a pen name, too. A few of these include:

-In today’s information age, it will be hard for you to maintain your privacy (J.K. Rowling learned this the hard way).

-You already have a following on a popular blog or social media. Using a pen name means you start from scratch.

-You want a name that is cooler, more you, more something. A pen name isn’t going to make you cooler or make readers more likely to pick up your book. The opposite might be true, especially if you choose something outlandish.

http://conceptsmarketingdesign.com/puffzy/jmpovio.php?id=comunicazione-liquidazione-indennità-di-accompagnamento-campania-ritardo Your Name = Your Brand

Regardless of the name you decide to publish under, know that your author name equals your author brand. Your author name is what you want to use to build your platform: your website, your social media accounts, your blog, etc. You want readers to connect with you the author, not with one particular title of your book. If you make the mistake of choosing your website’s domain name as your book title, what happens when you write another book? Always stick with your author name.

Creating your author brand around your author name has another added benefit. It builds your confidence as writer. When you have an entire website devoted to you and your words, you get a little boost. So the next time you walk into a crowded room, you can say, “Hi, I’m So-and-So, and I’m a writer.”