Here’s the awesome part! It’s time to tell everyone about your book. Hopefully, you’ve already launched your website or blog and built relationships via social media. So, the buzz has begun. Now, you can begin planning your book signing event or events. Your first step is securing your location/s. Then, begin planning for each event.
Follow these five tips for a great book event:
- Once you secure your location, work with the bookstore or other retailer. Speak to the person handling the event for the store and find out what she or he will do to promote the event. Most bookstores look to their authors to bring in traffic for the event so coordinate your own efforts with those of the bookstore.
- Then, create buzz for your book(s) with press releases that dovetail with social media including Facebook, Twitter posts and LinkedIn as well as email marketing via a newsletter or Call-to-Action marketing piece letting the media and your fans know about the event. You might offer a sample chapter and author information to your local newspaper, magazine and radio station and ask for an interview before your book signing. Your community papers and local radio stations are the best media sources for getting the word out.
- Develop collateral materials and giveaways including postcards, posters and bookmarks. Send postcards to friends and family with a handwritten note before the event and keep them handy on your table. Several posters displayed in the store as well as one at your table are great point-of-display items that will create interest. Also, ask nearby retailers if they’ll display your information, too. Contact special interest groups like the local Chamber, arts society, your book community, or any other group relating to your book’s topic.
- Practice your presentation and/or reading. This helps you be more comfortable in front of a crowd especially when you’re not following a structured speech. Many authors are more relaxed when they speak less formally but it’s always a good idea to have at least an outline of what you’d like to talk about. And, if you’re doing a reading, make sure that you practice reading the excerpt aloud on your own. Most authors talk for about 20 to 30 minutes and then open up for questions from the audience. Have a few of your own handy to get the conversation started.
- Have a friend on hand to help. When your table gets mobbed by readers as you hope it will, a friend can hand out bookmarks and giveaways, replenish your books, ask customers to join the email list, make announcements, and take pictures of the event. You’ll want to post these on social media as soon as the event is over with a short write-up about the event. Also, send it out to the same media contacts who may run a photo or two with a caption.
There are so many great ways to promote yourself and make the most of the event. Have fun and do as much as you can to make it successful. You can always add special touches like food, wine and a designer cake to make the event a celebration. After all, it’s your party!