Guest Blogs: Why they work

9 tips to great guest blogs that build exposure, relationships and influence

Why pursue guest blogging or a virtual blog tour? Because guest blogging gives you opportunities to get in front of the right and different audiences – people who are interested in you and your book. travel pic for siteIt’s like travelling without all the hoopla…from your location to any destination you choose.

1. First, determine your audience and topic. For example, a book about gardening would be a fit on blog sites that discuss gardening as well as organizations – local, regional and national — that offer information about gardening and all the products surrounding it. Often, you can submit a guest blog for free by submitting your idea or written blog for review on the site.

2. Find good blog sites for your posts. Google search is a good way to start. You’re probably also familiar with sites that discuss your topic. This is a good time to do some research that will show you are interested in the site and the message. Try typing in a keyword that suggests your subject and “submit a guest post.”

3. Become familiar with the site and posts. Does the content match yours or your style of writing? Or, will your blog be a unique voice for the site if the owner is interested in different viewpoints? Keep in mind that your goals are to:

• Get accepted
• Attract readers
• Build relationships with new fans and site owners

4. Check whether the blog has engaged readership and also if posts are shared via social media and even better, commented on. Your goal is as much positive interaction with the readers as possible. Remember, guest blogging is a way for the site to keep fresh content on its blog, add a new perspective for its audience, and hopefully get new readers from your guest blogger’s community. It’s a win-win situation!

5. Pick great topics for your guest posts (remember you are the expert in this area). If it’s interesting to you and seems in line with other posts, that’s the path to follow. Play around with several catchy titles and keep the headline fairly short.

6. Pitch your idea or finished blog. When writing your pitch and guest post, make your writing shine. You’re publishing an article on someone else’s website or blog and you want to do an amazing job for yourself and your new fans. What’s a good length for a blog post? There are many opinions on average length from super short posts of 200 words to super long posts of 2,000 words or more. I like posts of about 600 to 1,200 words. Make your post work for you and your host. Often, the site owner will provide guidelines to follow.

7. Link to the post to your blog or website. I suggest using an “ender” that includes your name, book title, website address and social media handles. This can be 100 words or longer depending on the site and blog length.

8. Promote it on your own social media with links back to the post. You are building your fan base and your credibility.

9. Keep the conversation going! Make sure to reply to comments
Check out my video on Guest Posts and find out why I like Virtual Tours, when to do them and how to plan them. Join our All About the Authors community 

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All About the Authors welcomes guest posts from authors and those who are experts in the book industry. If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to with the subject line “Guest Post”.

And, check back tomorrow for an exciting guest blog, Radio Rockstar: 10 tips to Rock Your Radio Interview by Radio Host, Dr. Patty Fitzhugh.

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