A La Carte Publicity Services offer a menu of options

In addition to full service marketing and promotional campaigns for  clients throughout the Southeast, our sister company, Priscilla Goudreau Public Relations & Marketing (PGPR&M), is now offering a la carte  Publicity Services to help:

  • Press Releases tailored to your message and audience
  • E-newsletters or printed newsletters with content written just for you
  • Social media platform creation and management
  • Blogging, website management, bios, feature stories, and collateral materials
  • Marketing plan to fit your needs and fan base
  • Ads that target your local market to increase your business
  • Author Press Kit or business collateral package to boost your book or business and presence in the community.
  • Event coordination and other consulting services

Originally launched in Jacksonville, Florida and now based in Charlotte, North Carolina, Priscilla Goudreau Public Relations & Marketing began focusing on author publicity services in 2013 and since then has represented a number of authors both traditionally and self-published. The company supports the Women’s National Book Association and the Charlotte Writers’ Club as well as a myriad of writers groups and organizations throughout the region.

Priscilla Goudreau-Santos , along with a handful of highly respected book industry pros, launched All About the Authors as an online resource for writers  in 2015.

All About the Authors is excited to offer authors needed information to boost the success of their books. Contact Priscilla Goudreau Public Relations & Marketing for more information about these and other services.

Checking it twice… Marketing checklist for 2018  

It’s that time of year when we check our (book) marketing list and then check it again. What have we done right? What have we done wrong? And, what should we add or delete from our list for next year?

I’ve been reading many articles on marketing trends for 2018 and to put it in the words of a global marketing industry leader, they are filled with “predictable predictions”.

Of course, the latest and greatest technology is always on the list as is focusing on the customer, making better use of data, and the role of the marketer. All of these are about getting down to basics and doing them well. Serving your customers or readers is always the most fundamental and essential ingredient of successful marketing as is staying in touch with them.

But, you ask, how do I get the basics right?

Here are a few helpful tips:

  1. First, plan ahead to take a strategic approach, stay focused and efficient, and meet your objectives.
  2. Consider your SWOT (Strengths, Weaknesses, Opportunities, Threats). Make a list and plan ahead for unforeseen changes! This is a time to be realistic and take a look at competitors/authors in similar genres. What are they doing that seems to work. Can you use this strategy or tool to your own advantage?
  3. Content is still king and the more organic and fresh the better. That means investing the time and money to make it interesting and informative. Sharing good, relevant information is always important. Ask yourself what and why this is good information for your followers and customers.
  4. Use tools like Google Analytics and social media native analytics to determine what is and isn’t working and how your audience is responding to your digital marketing. You’ll know what platform and type of post are working best, and the optimum time to post on social media.
  5. Think before you post to protect your reputation and brand! Develop a personal social media policy. Getting too political, for example, may offend current or future customers.
  6. Don’t neglect face-to-face or phone conversation. The art of the relationship is always best in person.
  7. Schedule your posts to save time. There are many useful tools such as Hootsuite or Facebook’s built-in scheduler that are free or low-cost.
  8. Always target your audience no matter where you’re promoting your product or book.

Choose a plan that focuses on strategy and sustainable growth. Build your program on a solid foundation and get help where needed. The best advocate for you and your product is you (and your publicist!).

 

(Reprinted from a blog post published on Priscilla Goudreau Public Relations & Marketing)

Get social in just 30 minutes a day!

Tina Siadak - Wedding Shower 5-3-16 010All of us are working on so many things every day that it’s hard to carve out time to connect with our friends and followers through social media. Let’s face it, some people enjoy social media more than others, and some are just better at it. But, for those of us hard pressed for extra time, what if it’s possible to build our online conversations in just 30 minutes a day?

That’s right, begin each weekday (or whatever time works best for you) with a 30-minute social media program. You’ll find that your social network will build quickly over time and hopefully, using it will be more fun.

Use the channels that are most familiar to you and your fans. And, those that fit your demographic e.g. women ages 25-55.  For example, if Facebook is a good tool in reaching your fans – one that you use frequently — this is a good place to start. I use Facebook, Twitter, blogs and email marketing. If there are others that work well with your book topic such as Pinterest, use those in lieu of these or in addition to your preferred social media.

Here’s a look at a five-day social media plan using just 30 minutes a day:

Monday

  • Brainstorm ideas for Facebook and Twitter posts that your fans and readers will find interesting and that relate to you and your book. Remember that you want to start conversations that others will respond to. Next, draft a few. (10 minutes)
  • Begin writing a brief blog post (300-500 words) about one of the ideas you came up with (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections. Also, build the trending topics/hashtags into your posts so that they reach larger networks. (10 minutes)

Tuesday

  • Finish your blog post and post it if you haven’t already. Definitely use a picture if you have one or can find one without copyright issues. Make sure that you include a link to the post on your social media posts to gain greater readership. (10 minutes)
  • Respond to comments from readers (5 minutes)
  • Draft an email newsletter in Constant Contact or Mail Chimp with good information about your book topic that augments the information you’ve posted on your blog and that’s meaningful to your reader community. For example, if your book is about hiking in North Carolina, include a meeting of a hiking group or a newly discovered trail. (15 minutes)

Wednesday

  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks. (10 minutes)
  • Respond to any comments on your blog (5 minutes)
  • Go through your Facebook and Twitter feed to respond to those in your network – be interested in them and they’ll be interested in you! Add new posts of your own. (15 minutes)

Thursday

  • Finish and send your email newsletter and then send out social media posts with a link to the sign-up page on your blog or website. (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks. (10 minutes)
  • Go through your Facebook and Twitter feed to respond to those in your network. (10 minutes)

Friday

  • Respond to anyone who’s commented on your blog post or Enewsletter. If they express interest in your book, let them know the publish date or if already published, where they can get your book. Pre-orders prior to publication rock! (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks (10 minutes)
  • Add new fans to your mailing list or CRM (Customer Relationship Management) database so that you can send them announcements about exciting upcoming events or happenings. (10 minutes)

Are you ready to give it a try at least for two weeks? If you get in the social media habit, I think you’ll be amazed at the results. Just remember to check your messages, especially on FaceBook. Your connections and conversations will grow exponentially but you have to keep them going. Bon chance!