All About the Authors

Helping edit, publish, and market your book.

Category: publishing (page 1 of 3)

Why I Write by Peter Golden

Peter Golden is an award-winning journalist, historian, and novelist. His new book, Wherever There Is Light by Atria Books, delves into the little known history of the rescue of German Jews from the Nazis by traditionally African-American colleges. The book is described as a “love story that’s epic and truly felt”. Peter and nine critically acclaimed authors were featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Mon., Oct. 17.

golden  Time moves, and I find myself, frequently against my will, moving right along with it. I’m a different husband than I used to be, a different father, and a different writer. Where my family is concerned, I’m different because in so many ways, large and small, what your loved ones need from you changes with the passing years. Yet I’m a different writer because the reasons I write have shifted, leaving me to marvel at how naive I once was and, I’m happy to say, how dedicated I have remained to the craft.

As a young teenager, long before I began writing seriously, it occurred to me that I had only one life and writing would enable me to enter worlds that were closed off to me—from pitching in a World Series at Yankee Stadium to residing in eighteenth-century Williamsburg or serving as your newly elected president.

By the end of college, I was familiar with Henry David Thoreau’s observation that most people wind up mired in quiet desperation, and since I was philosophically opposed to sustained misery, I started writing on a daily schedule. Thanks to the enchanting gift the young possess for self-deception, I soon convinced myself that writing was an effective method for bending reality in my preferred direction. Absolutely ridiculous, I know. And in my case, absolutely true.

Less than ten years later, I was earning a living by writing, and I knew that I was lucky to go to an office in my own house and pay my bills by doing work I enjoyed. Still, money, like love, is usually something you think about only if you don’t have enough, and although by my thirties I felt relatively secure in my career, on occasion I asked myself why I got up every morning to face a blank page.

Honestly, I’m not sure I had a good answer to that question back then.

Now, after writing almost every day of my life for over thirty-five years, here is what I discovered: nothing, other than the joys of family and friends, gives me more pleasure than writing a sentence that informs me emotionally or intellectually. Of course, I hope others are touched or informed by that sentence. But if not, at least I tried.

And I wrote the sentence.

Peter Golden was born in Newark, New Jersey and grew up in the suburbs of South Orange and Maplewood, New Jersey, where he graduated from Columbia High School. He attended Ohio University for two years then transferred to SUNY Albany, graduating with a BA in Philosophy. He lives in Guilderland, New York, with his wife, a communication professor at University at Albany.

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”.

 

From the Cupboard by Susan Crawford

This guest post is written by Susan Crawford, author of The Pocket Wife and The Other Widow by Morrow-Harper Collins. She and nine critically acclaimed authors will be featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Mon., Oct. 17.

susan-crawford-9780062362889_1_a0496Readers occasionally ask me where I get the ideas for my books. “Well,” I say, “there was this article in the newspaper equating homicides with mental illness,” or, “There’s so much more to PTSD than soldiers coming back from war,” or, “I thought it would be challenging to write a sympathetic ‘other woman.’” And these are reasons for writing what I write. They are, at least, the origins, the seeds. What sprouts from them though, the stories, the characters that populate the living rooms, the subways, the streets, and ultimately the pages of my books, are not as easy to explain. In a way, they’re far less rational.

They live inside my head. Like dreams or words I’ve overheard, they dance onto the page. I unlock a cupboard and the characters spill out. With a little nudge they grow and blossom. They invent themselves, become the people that will talk and love and die and kill for the next year of my life, the next three hundred pages. The voices of dead fathers whisper in their ears or turn their hearts to stone. A pinkish sky, a certain smell, a sound, can snatch them from their lives and set them down beside a beach decades before or underneath a blanket from the Andes in a winter room with dirty glass, a broken wall.

For me, the characters make the plot work. They should grab readers by the hand and spirit them away – to a party, down an icy street at midnight, to a lover’s rented room – toward a happy ending, toward redemption, hope, or straight into a wall. Whether they are sunny or demonic, honest or deceptive, they must entice the reader to be right there with them – missing phone calls, burning dinners, losing sleep – following with loyalty and expectation, waiting for motives to come to light, for actions to jar, to change events, to make a difference, to enlighten and inspire. The characters can be right or wrong, good or not so good, as long as they’re believable, as long as they can touch the reader in some way.

book-jacket-the-other-widowMaybe they’re composites, bits and pieces of people I’ve known, or seen or heard or been.  Or maybe they’re forgotten words or incidents I’ve tucked away to look at later, to sort through and analyze, to try to make sense of the world. Maybe that’s what we all are underneath, behind our flesh and tears and smiles – composites of our pasts, of those we loved, or touched, or couldn’t quite, of those we lost. Maybe we’re like antennae shifting through space, picking up frequencies, picking up stories, other places, other times, other rooms. Maybe I am really just a scribe.

I don’t write about real people. I write fiction. But I wonder sometimes if the two are all that different – if their fragments and details fall together in a certain way to make a character in fiction rather than my next-door neighbor or my friend from high school. I’ve read that there are only seven basic stories told in countless ways – the human condition, thrown down like cards to land in myriad configurations – Dorrie from The Other Widow, different from the woman in the book I’m writing now because she grew up in a different place, a different situation. Just as we are molded by circumstance and chance, by where we landed and began and where we go from there, the characters fall from their cupboards, brush themselves off, and march onto the page.

Susan grew up in Miami, Florida. She later moved to New York City and then to Boston before settling in Atlanta to raise three amazing daughters and to teach in various adult education settings. A member of The Atlanta Writers Club and The Village Writers, Susan works for the Department of Technical and Adult Education and is a member of her local planning commission. She now lives in Atlanta with her husband and a trio of rescue cats, where she enjoys reading books, writing books, rainy days, and spending time with the people she loves.

More about Susan:  wwwsusancrawfordnovelist.com, Twitter: crawfordsusanh, Facebook: Susan Crawford Author

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”. 

 

The Perils of Too Much Self by Ashley Mace Havird

This guest post is written by Ashley Mace Havird, author of debut novel, Lightningstruck, by Mercer University Press. She and nine critically acclaimed authors will be featured at the Women’s National Book Association Charlotte’s 7th Annual “BIBLIOFEAST” Book & Author Dinner on Oct. 17.

head-shot-ashley-havirdI grew up on a South Carolina tobacco farm from the mid-1950s until the early 1970s. As the main character, eleven-year-old Etta, says in Lightningstruck: “The entire year seemed like a patchwork quilt whose pattern told the story of tobacco.” Growing tobacco was like a ballet, a symphony whose final movement reached a crescendo in the end-of-season market with its “toasty smells of cured tobacco, the taste of boiled peanuts, the singsong speed-talk of the auctioneer.” The economy of the area depended on farming, and tobacco was the cash crop. During the market days, in fact, people would joke that the entire town of Mullins, with its enormous warehouses, “smelled like money.” I took for granted, as all children do, that this world would last forever.

I left home for college and never returned for good, but I visited my family often—still do. With the demise of the domestic tobacco industry accelerating in the late 1970s and early ’80s, my father and brother, like so many other lifelong farmers, gradually gave it up. The landscape of the area, its wooden stick barns already having given way to aluminum “bulk” barns, and sophisticated machines having replaced much of the manual labor—this landscape changed even more dramatically. The vast fields of green leaf vanished, and the economies of rural communities collapsed. The landscape of my memory vanished and took its people with it.

Around fifteen years ago, I was a fiction-writer-turned-poet. But I wanted to recreate this lost world in a longer form than poems afforded. So, I jumped in with what I believed was a memoir. But in the end, my life was interesting only to me. The interest, I discovered after much fumbling, lay not so much in my personal story but in the fabric of the times, the radical changes occurring on so many levels. There was the good, the bad, and the ugly of the tobacco industry, with its hierarchy of wealthy and health-problem-denying industry leaders down to laborers who worked from “can’t see to can’t see.” There were the tensions of the Civil Rights Movement, which was finding its way even into our closed-in part of the South. The Vietnam War was ramping up. All of this occurring during a girl’s coming of age, which included painful discoveries about herself and family and society—troubles that, when purely my own, were not particularly interesting, although they could be if I could only exaggerate …These things drew me towards the novel, towards inventing. I began to see that this was the only way I could explore the larger truth I was after. Besides, my precious memoir was flat-out boring.

I had major problems to solve. What to do about self-indulgent scenes and a plot that was loose at best? The horse, which became the main source of tension in Lightningstruck, was a minor character. The story’s all-important “trouble” was vague, ill-defined.

Nothing to do, of course, but to begin the slaughter: I had to kill many darlings, nearly all of them, and create brand new ones. Without new characters, such as the eccentric civil rights activist, Miss Cass, and the young archaeologist, Dr. Raintree, the book would have been stuck like an insect in amber. I shifted the story into third person to further detach my Self from Etta, and I allowed Etta’s problems to become far more exciting than mine ever were. I was able to keep my central characters, unlocking them from their chains to actual people, and I “grew” the horse, Troy, until he haunted me and became for Etta the major antagonist he had to be.

The tearing down, rethinking, and rebuilding, added years to the novel’s progress. It was only the curiosity and passion I had for the world I was bringing back, the love for my characters, and my own stubbornness that made the final draft—once again in first person—possible. Would I have been able to complete the book if I hadn’t put myself through all these contortions? I have no idea. I’d certainly have saved myself grief and time if I’d identified the genre to begin with.

Still, there is no question but that the autobiographical elements enrich Lightningstruck. Beyond the story of Etta’s coming of age by way of a treasure-hunt with a lightning-scarred horse, the book is an elegy to a past world, an homage to people I knew and loved. It is a sort of archaeological exploration of what it means to dig for truth, beneath tobacco fields and down through layers into the past—a truth that, when found, is as much mine, and I hope the reader’s truth, as it is Etta’s.

Ashley Mace Havird grew up on a tobacco farm in South Carolina. She has published three collections of poems, including THE GARDEN OF THE FUGITIVES (2014), which won the 2013 X. J. Kennedy Prize. Her poems and stories have appeared in many journals, including Shenandoah, The Southern Review, and The Virginia Quarterly Review. Lightningstruck, winner of the 2015 Ferrol Sams Award for Fiction, is her first novel.

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to priscillagoudreausantos@gmail.com with the subject line “Guest Post”. 

 

7 Essential Tech Tools That All Writers Need To Have

Laptop on deskIt’s now easier than ever for writers to take their work from an idea to a published manuscript. The advances in technology and rise of the Internet offer a platform for authors that’s creating a self-publishing revolution. Additionally, websites like www.AllAbouttheAuthors.com help guide you through the process.

There is also a vast array of wonderful apps and tech tools that support writers during all stages of their writing. These seven are essential for modern authors and will help you make your book into something that will take the world by storm.

Scrivener 

By far the most comprehensive tool on the market, Scrivener is a word processing app on steroids. It allows you to set up a personalized writing studio that includes a virtual cork board and summary tags. You can easily organize research, write documents, and edit them individually or as a group. 

The outliner tool allows you to create synopses and metadata for each piece of work so they can be easily navigated. This is perfect for those writing books because you can divide the manuscript into smaller sections while keeping a detailed overview of the whole project. It’s also great for freelancers who are working with multiple clients at once.

Wunderlist

Wunderlist is a fantastically useful online to-do list. Each point opens up an individual card where you can add additional comments, files, due dates and reminders. It also allows you to network with teams for collaborative projects and easily assign different tasks to members. 

Any author knows that the actual writing of your book is only a miniscule part of the process, so having a tool that can help you organize all of your marketing, liaising, planning and formatting as well is infinitely useful.

ExpressVPN

 For writers, your computer is the most precious piece of equipment you own. Due to this, keeping it safe and secure is an essential pursuit. One of the greatest dangers to a writer’s online security comes from the necessary evil of relying on public WiFi. Whether it’s having an intensive writing session in your local coffee shop or checking emails on the train, these notoriously insecure networks are hard to avoid.

Using a VPN such as ExpressVPN is a great way to secure yourself when out-and-about because it encrypts all of your data and allows you to browse without any risk. It also lets you bypass geo-blocking restrictions, which can be an added bonus when performing research.

 F.lux

 For authors, a large amount of the day is spent staring at a computer screen.  While this is when the magic happens, it also takes a nasty toll on your eyes. F.lux is a truly handy tool that, once installed, adjusts the tones and brightness of your screen based on time of day to help reduce the damaging affect.

It’s also great for those of us who find ourselves writing into the early hours of the morning. It does so by naturally dimming the lights. It encourages you to adhere to your circadian rhythms and sleep better. 

Hemingway

The Hemingway readability software is a wonderful tool that helps you clean up your manuscript after the first draft. Providing a user-friendly system that highlights words and phrases in different colors, you can get an objective view of how well your work reads.

Yellow highlights overly complex sentences. Red means it’s too long and meandering to understand. Other colors represent other areas of your writing that demand your attention. I’d never recommend you rely on this completely but it does provide a useful alternative perspective.

Cold Turkey

One of the greatest pitfalls for authors is distraction. We live in a world of constant connection to our friends, colleagues, and unlimited entertainment. This is why Cold Turkey is perhaps ones of the most useful tools in a writer’s arsenal.

Its bulletproof format allows you to schedule blocks on specific websites or even your work email. It is very difficult to stop, edit or uninstall the program once the timer has begun. This means you can easily get into an intensive writing session without anything drawing your attention away.

Writer’s App

 Creativity is something that can’t be scheduled; often you can find yourself in the most inconvenient situations when a moment of brilliance comes to you. Writer’s App is an easy-to-use planning software for novelists, which lets you jot down ideas for books in an organized and easily-navigable manner.

The user interface was presented as a work desk. Books are organized by title and, once opened, have sub-sections for plot, characters and others, or can be viewed by chapters. As simple as this app is, it truly is one of the most useful tools available for brainstorming ideas.

Do you know of any other tools that deserve a place on this list? Have you used any of the tools listed above and want to share your thoughts? Be sure to leave a comment below, as I’d love to hear your ideas!

About the Author: Caroline is an entertainment blogger for Culture Coverage. She’s written all throughout her life and is probably working on some project right now. She loves how technology has revolutionized the way we write!

Want to write a guest post for All About the Authors? We welcome guest posts from authors and those who are experts in the book industry. What is your writing process? Where are you in your publishing journey and what advice do you have? Have you successfully marketed your book and do you have tips to share? All About the Authors wants to hear from you! If you’re interested in submitting a guest post to All About the Authors, please send your information and topic idea to allabouttheauthors@gmail.com with the subject line “Guest Post” or comment here.

 

9 steps to success with your radio, print or TV interview

Think you’re ready for your radio, print or TV interview? It might look easy but taking the time to prepare will make all the difference in your comfort level and success. Here are 9 key steps to success:

  1. Prepare

One of the first steps in a marketing program is preparing a media kit. If you have one, you’ve probably created a sample question-and-answer sheet to add to your media kit. These Qs and As will give you a great starting point for your media interview. Make sure to go over the information and send this to the reporter or host.

  1. Research

Just like with writing, research is a critical. Read, watch, and listen to interviews with the media outlet or outlets you are most interested in or which are on target for your book. Become familiar with the interview format, the types of questions usually asked, and the length of time for responses. Your responses need to be succinct and on-point. Also, find out whether the interview is live or pre-recorded. That gives you more flexibility in the length of your answers. If the interview will be published via print or online, you might ask for a list of questions that you can respond to. This gives you more time to prepare your answers.

If it’s a broadcast Interview, practice in front of a mirror or webcam or with a friend. Remember to relax and pause for a deep breath if you need more time to respond.

  1. Help your host

Sometimes, short answers are better because they allow the host to ask another question, take another phone call, or go to a commercial. But, other times, the host will ask an open-ended question that allow
s you the flexibility to expound on your answer. You’ll judge the pacing when you research the show you’re being interviewed on, and by asking the host in advance.

  1. Express yourself

Readers appreciate a relaxed, authentic approach and want to know your story. And, on a radio program, listeners will “hear it” if you stand and mossmiling-phone-operatort importantly — smile. Try to match the host’s energy. Your passion – or lack of it — will really come across to the audience.

  1. Find a quiet spot for your interview

Most interviews will be arranged in advance. If it’s handled over the phone, be sure that you arrange to take t
he call in a quiet place where you won’t be distracted or interrupted. Also, practice your interviews in this space. You’re the expert and the radio host will usually attempt to make you comfortable and at ease.

Take your time and have your talking points in front of you. Make sure to answer questions in a way that presents you and your book in the most positive and interesting way.

  1. Practice makes perfect

With practice, you’ll relax during interviews and put yourself and your book in the best light. Think carefully before responding to questions, and answer with your practiced responses but avoid sounding canned.  The audience will pick up on rote answers so just be natural.

If you feel yourself becoming shaken and nervous, take a deep breath. It’s perfectly fine to tell the host or reporter that you don’t know the answer to the question if you don’t. Just respond that you’ll be happy to find out and get back with them. This gives you another reason to be on the show again!

  1. Be honest and avoid hyperbole

It’s easy to get nervous and misstate information about your book. Be cautious about this because your audience will know if you’re exaggerating or hyping your book. The host and audience appreciates real, in-depth information about you and your book. That’s why you’re on the show. And, if you make a mistake, don’t sweat. Everyone makes mistakes and you’ll improve with experience.

  1. Don’t depend on the host to make the plug

Make sure to mention your book title and where listeners can get a copy of your book such as your website, local bookstores, etc. and ask them to follow you on social media. Also make sure to talk about an upcoming book signing or author talk.

  1. Follow up after the interview

Everyone appreciates a thank-you as a follow-up to the interview via phone or e-mail. This is also a great opportunity to assure that the reporter, editor, or producer who interviewed you has all the information they need to complete their segment. If you have a publicist, this is usually SOP – standard operating practice.

Get social in just 30 minutes a day!

Tina Siadak - Wedding Shower 5-3-16 010All of us are working on so many things every day that it’s hard to carve out time to connect with our friends and followers through social media. Let’s face it, some people enjoy social media more than others, and some are just better at it. But, for those of us hard pressed for extra time, what if it’s possible to build our online conversations in just 30 minutes a day?

That’s right, begin each weekday (or whatever time works best for you) with a 30-minute social media program. You’ll find that your social network will build quickly over time and hopefully, using it will be more fun.

Use the channels that are most familiar to you and your fans. And, those that fit your demographic e.g. women ages 25-55.  For example, if Facebook is a good tool in reaching your fans – one that you use frequently — this is a good place to start. I use Facebook, Twitter, blogs and email marketing. If there are others that work well with your book topic such as Pinterest, use those in lieu of these or in addition to your preferred social media.

Here’s a look at a five-day social media plan using just 30 minutes a day:

Monday

  • Brainstorm ideas for Facebook and Twitter posts that your fans and readers will find interesting and that relate to you and your book. Remember that you want to start conversations that others will respond to. Next, draft a few. (10 minutes)
  • Begin writing a brief blog post (300-500 words) about one of the ideas you came up with (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections. Also, build the trending topics/hashtags into your posts so that they reach larger networks. (10 minutes)

Tuesday

  • Finish your blog post and post it if you haven’t already. Definitely use a picture if you have one or can find one without copyright issues. Make sure that you include a link to the post on your social media posts to gain greater readership. (10 minutes)
  • Respond to comments from readers (5 minutes)
  • Draft an email newsletter in Constant Contact or Mail Chimp with good information about your book topic that augments the information you’ve posted on your blog and that’s meaningful to your reader community. For example, if your book is about hiking in North Carolina, include a meeting of a hiking group or a newly discovered trail. (15 minutes)

Wednesday

  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks. (10 minutes)
  • Respond to any comments on your blog (5 minutes)
  • Go through your Facebook and Twitter feed to respond to those in your network – be interested in them and they’ll be interested in you! Add new posts of your own. (15 minutes)

Thursday

  • Finish and send your email newsletter and then send out social media posts with a link to the sign-up page on your blog or website. (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks. (10 minutes)
  • Go through your Facebook and Twitter feed to respond to those in your network. (10 minutes)

Friday

  • Respond to anyone who’s commented on your blog post or Enewsletter. If they express interest in your book, let them know the publish date or if already published, where they can get your book. Pre-orders prior to publication rock! (10 minutes)
  • Connect/follow with those who have connected with you on Facebook and Twitter and search out new connections; build the trending topics/hashtags into your posts so that they are reach larger networks (10 minutes)
  • Add new fans to your mailing list or CRM (Customer Relationship Management) database so that you can send them announcements about exciting upcoming events or happenings. (10 minutes)

Are you ready to give it a try at least for two weeks? If you get in the social media habit, I think you’ll be amazed at the results. Just remember to check your messages, especially on FaceBook. Your connections and conversations will grow exponentially but you have to keep them going. Bon chance!

 

It’s your party! 5 Tips for a Great Book Event

Burkhalter 1Here’s the awesome part! It’s time to tell everyone about your book. Hopefully, you’ve already launched your website or blog and built relationships via social media. So, the buzz has begun. Now, you can begin planning your book signing event or events. Your first step is securing your location/s. Then, begin planning for each event.

Follow these five tips for a great book event:

  1. Once you secure your location, work with the bookstore or other retailer. Speak to the person handling the event for the store and find out what she or he will do to promote the event. Most bookstores look to their authors to bring in traffic for the event so coordinate your own efforts with those of the bookstore.
  1. Then, create buzz for your book(s) with press releases that dovetail with social media including Facebook, Twitter posts and LinkedIn as well as email marketing via a newsletter or Call-to-Action marketing piece letting the media and your fans know about the event. You might offer a sample chapter and author information to your local newspaper, magazine and radio station and ask for an interview before your book signing. Your community papers and local radio stations are the best media sources for getting the word out.Burkhalter 5
  1. Develop collateral materials and giveaways including postcards, posters and bookmarks. Send postcards to friends and family with a handwritten note before the event and keep them handy on your table. Several posters displayed in the store as well as one at your table are great point-of-display items that will create interest. Also, ask nearby retailers if they’ll display your information, too. Contact special interest groups like the local Chamber, arts society, your book community, or any other group relating to your book’s topic.
  1. Practice your presentation and/or reading. This helps you be more comfortable in front of a crowd especially when you’re not following a structured speech. Many authors are more relaxed when they speak less formally but it’s always a good idea to have at least an outline of what you’d like to talk about. And, if you’re doing a reading, make sure that you practice reading the excerpt aloud on your own. Most authors talk for about 20 to 30 minutes and then open up for questions from the audience. Have a few of your own handy to get the conversation started.Burkhalter 4
  2. Have a friend on hand to help. When your table gets mobbed by readers as you hope it will, a friend can hand out bookmarks and giveaways, replenish your books, ask customers to join the email list, make announcements, and take pictures of the event. You’ll want to post these on social media as soon as the event is over with a short write-up about the event. Also, send it out to the same media contacts who may run a photo or two with a caption.

There are so many great ways to promote yourself and make the most of the event.  Have fun and do as much as you can to make it successful.  You can always add special touches like food, wine and a designer cake to make the event a celebration.  After all, it’s your party!

6 Steps to beginning your book marketing campaign

couple reading booksBeginning your book marketing campaign can be daunting. The key is to begin well in advance of your book’s publication, know your goals and expectations, and make productive and sustainable choices about the publicity for your book and your identity as a writer. Here is a list of six steps that will (hopefully) clarify the process:

1.  Let your fans know about your book

The first step is letting your fans and potential readers know about your book. But it’s often confusing and overwhelming to begin a marketing and publicity program. There are so many choices available today including traditional media as well as online social media resources. Begin with those most familiar to you and your fans. For example, if Facebook is a good tool in reaching your fans – one that you use frequently — this is a good place to start.

2.  Determine your goals and expectations

Your path to book sales also depends in large part on your expectations and personal goals. Your book publicist is a resource and guide through all the myriad media outlets, but you are critical to your book’s success.  Is your goal to sell a certain number of books? Or, is it to gain recognition of a cause that’s near and dear to your heart?

3. Start well in advance

Learn as much as you can about publicity and marketing well in advance of your book’s publication date. Talk with your publisher’s publicist or marketing manager for guidance. Once you’ve determined your goals and expectations, and thoughtfully plotted a three- or six-month strategy, you can decide whether working with a publicist makes sense for you.

4.  Advantages of working with a publicist

One of the advantages of working with a publicist is that he or she can offer you needed exposure to media. Your publicist has the expertise to develop a list of media and bookstores that are best for you—saving time and energy. Publicists will also make the media calls for you. Although it’s necessary to make an investment in publicity, in the long run it’s much less expensive than traditional advertising and more credible. It also saves you time so you can do what you enjoy and do best—write.

5.  Make productive and sustainable marketing choices

As an author, remember that you’re in it for the long haul. Develop a campaign that reflects your values, is comfortable for you to implement, and that is sustainable over time. If you create a website or blog, make sure that you post to it regularly and that you include information that’s interesting to your readers apart from your book. Do this with your social media as well. The goal for all your online and traditional media is communication, and developing a following is all about being interesting. Thoughtful, funny and informational posts will go a long way in building loyalty.

6.  Decide if a publicist is right for you

When you interview potential publicists, ask them if they will regularly update you on their progress and provide you with information such as media lists, a schedule of media outreach, follow-up results, and any other outreach they may do for you. An experienced book publicist can be a valuable, effective partner who will offer education and direction, and can increase your book’s visibility in a very crowded, noisy field.

Photo credit: Copyright Erin Kelly at https://www.flickr.com/photos/ekelly89/7030239035.

 

What Do Literary Agents Do for an Author?

 

Many of my clients feel overwhelmed by the prospect of book publishing. How is it possible for an unknown writer to access the big, untouchable editors and publishing houses in New York? They worry that you have to know someone in order to get published. Without good connections, it seems, the process of getting a book contract from an established publisher is unreachable.

That’s where literary agents come in. They are the gatekeepers for publishers. The “Big Five” publishers (Penguin Random House, Simon and Schuster, Hachette, Macmillan, and HarperCollins) in New York do not have time to read unsolicited manuscripts from the tens of thousands of authors (if not hundreds of thousands) who are looking to get published every year. Instead they have relationship with trusted literary agents, who are known for their reputation to find great writers and book projects, and match them up with the perfect editor.

Almost every literary agent (except those who are closed to submissions) is accessible to authors through their submissions policies. Query them via email, and if they are interested, they will write you back and ask to see a sample of your manuscript or a whole manuscript. It’s vitally important that your query letter is professional, follows the format the agent is looking for, and is compelling enough for the agent to want to read more.

If you are lucky enough to get an agent, they may or may not help you to tweak your manuscript to get it ready to submit. Most agents prefer books that are “turn-key” – in other words, that are ready to be turned around and sent out the next day. But some agents think that they can improve the manuscript in some small way, and work with you to make the book more marketable (note, this is rare, and more true in the case of nonfiction). Then they will come up with a submissions list of where they will try to sell your book, pitch your book, and hopefully find a home for your book.In my video about this subject to be posted this week, I’ll be discussing many of the ways literary agents help their clients, what to expect out of the relationship, what not to expect, a typical contract they might ask you to sign, and what to do if the relationship is no longer working.

 

 

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