As a writer, whether you are published or aspiring to be a published author, it is important to have a blog of your own. It’s a great way to build credibility within the publishing world, practice marketing yourself, and also practice your writing!
Thanks to many great tools on the Internet, creating a professional looking blog is relatively easy. Both Blogspot and WordPress have nice looking templates available for use, and the website pretty much walk you through signing up and setting up.
Once you have created a place to blog, there are a few things to keep in mind to help it be successful.
- Set a schedule and stick to it. Your followers will appreciate knowing when to be on the lookout for fresh content, and it also shows editors that you are able to stick to a deadline.
- Publish good content. This isn’t a journal, where you write stream of conscious on whatever pops into your head. Try to make posts interesting and about something people will enjoy reading. It might be helpful to have a theme for your blog, to tie things together. Just don’t make your theme too narrow, or you’ll run out of things to write about in a few months.
- Keep it short and sweet. People reading on their computers or tablets don’t like to have to scroll down a lot to read a blog. Entries of 400-800 words are optimal. Some successful blogs even have entries that are only a few sentences!
- Add pictures to your entries. Not only does this break up the content, it helps with marketing your blog on social media. Research shows people are more likely to click through to a shared link on Facebook if there was a picture with the link.
- Network! Once you have your blog up and running, you want people to read it. Get out there and share it. Use the tools on your blog host to have automatic updates on LinkedIn and Twitter. You can also setup automatic updates on Facebook, but I prefer to post those manually, which gives me more control over what is said. That way you can ask questions or write statements that provoke a conversation or shares, and get people involved in your blog in an interactive way. And of course, use email and word of mouth to let people know you’ve entered the blogging world!
For more tips and information on starting a blog, check out my video “Blogging 101 for Writers” in our Author Resource Center.